CNN Harnesses World Cup buzz on Twitter

CNN is bringing its audience a dynamic and interactive way to follow the most popular conversations related to the tournament, including the players, teams and overarching trending topics ' ranging from security to vuvuzelas. Available exclusively on CNN.com, South Africa 2010: Twitter Buzz provides online users an engaging way to view and participate in online conversations surrounding the World Cup in real time.

"We have committed to making our World Cup coverage truly global and putting the fans at the center, and our Twitter Buzz interactive gives them a unique and compelling complement to following the tournament ' whether in person, on TV or exclusively online," said Nick Wrenn, vice president of digital services for CNN International. "From the vuvuzelas to goalflashes and red cards, you literally can see the buzz and tap into the debates around the world in real time across hundreds of thousands of tweets a day ' and in different languages."

At www.cnn.com/TwitterBuzz, topics generating the most buzz on Twitter related to the World Cup are represented visually through photos; and the more a topic is discussed, the larger its image appears in the interactive. Users also can more deeply immerse themselves in a game by filtering across categories including Players, Teams and Topics. Further, while the Twitter Buzz interactive captures trending data in real time, it also includes a feature that allows users to scroll back through the tweets of matches

from the previous 24 hours.