COLORS adds Tadka to IPL!

After joining hands for what could be called India's biggest entertainment property, COLORS has announced its unique campaign for promoting its new cricketainment property India Premiere League (IPL) Entertainment. To be known as "IPL Tadka Maar Ke', the strategy, as the name suggests, stirs in together the sporting spirit involved in the game of cricket with a masaledaar tadka of glamour and excitement from COLORS!

As a part of this spicy association, COLORS and Indian Premier League (IPL) will, in collaboration, produce four cricketainment shows as a part of the property ' "IPL Tadka Maar Ke' ' namely IPL Rockstars which will see IPL with a "Musical Tadka', IPL Fear Factor Edition with a heavy dose of "Khatre ka Tadka', IPL Awards with a glitzy and glamourous "Bollywood Tadka' and IPL Parties with full on "Fashion ka Tadka'! The IPL cricketing action begins soon, but the excitement will continue on COLORS ' "Tadka Maar Ke'!

Speaking on this interesting new campaign, Rameet Arora, Head Marketing, COLORS said, "The idea behind "IPL Tadka Maar Ke' is to bring out the mass appeal attached both to IPL and COLORS. It's about that distinctive touch that COLORS will be lending to IPL to make it even more exciting than it already is. The 'Tadka' signifies COLORS' contribution in making brand IPL even spicier! It's all about bringing two interesting ideas and meshing them together to create something new and truly wonderful and that too without losing the original flavour."