Colours leads Hindi GEC race

In the GEC category, Star Plus stood second at a GRP of 275, 50 behind Colours and Zee TV rounded off the top three with GRP of 255. GECs generate advertising revenue of over INR 3000 crore per year. Such amazing performance by Colours was primarily delivered by its flagship drama series Balika Vadhu and stunt reality show Fear Factor ' Khatron Ke Khiladi Level 2.