Comcast to launch E! News in Asia Pacific

Comcast the International Media Group is all set to launch E! News Asia in the second quarter of next year.

As a part of the company's strategy to expand its local production output in the region, E! Entertainment Television has taken this step.

The effort kicks off with E! News Asia, a weekly, half-hour show featuring local Asian hosts, recapping the latest celebrity news from Hollywood and Asia and offering relevant stories from key Asian entertainment hubs.

Comcast International Media Group will also increase subtitling for programming of E! Entertainment in markets like Malaysia, Indonesia and Thailand.

The move aims to open up new sponsorship, product integration and customised content opportunities for advertisers, with the company recently tapping SPE Networks-Asia (SPENA) as the regional advertising sales representative for E! Entertainment Television in Southeast Asia, Hong Kong, Japan and Korea.