Condé Nast Traveller is the only one in its space: Alex Kuruvilla

The Indian travel magazine segment has become a hot spot for international publications. The recent announcement of the India launch of Worldwide Media's "Lonely Planets' followed by "Condé Nast Traveller' (CNT) from the Condé Nast group, in near future proves the case in point.

Condé Nast already has the experience of launching international magazines in India with their two International brands, Vogue and GQ. Adgully had an exclusive conversation with Alex Kuruvilla, Managing Director, Condé Nast India to know, how different is CNT going to be from the existing competition and other international competitors.

"As a company we are focused on high quality editorial and production values. CNT is the only one in its space to give the luxury travel experience. CNT India's luxury focus also enable readers to revisit destinations with a unique perspective, updated information and a new set of stylish must-dos, must-sees and must-haves", answers, Kuruvilla.

Kuruvilla further says "CNT is targeted towards audience who are 30 plus and travels abroad 2-3 times a year and who looks for a luxury travel experience. Given focus on luxury and travel we see it taking a lion's share of the premium market. It will be a significant contributor to our business, like our other titles."

On the launch and marketing strategy, Kuruvilla informs that the marketing strategy for the about to launch magazine will be in line with what they have for Vogue & GQ. "We will dominate the category, in areas of spends and visibility, one would expect the same with Traveller" says, he.

Briefing about the future plans, Kuruvilla, sums up saying, "Condé Nast is bullish on India. The Condè Nast family has in its stable a wide variety of titles, some of the world's most admired magazine brands. As of now our priority is to launch CNT, given the success of Vogue & GQ. With the economy booming, the luxury travel segment is seeing tremendous growth."

India launch of CNT will be its sixth edition worldwide. With two international players deciding to dive in the pool almost at the same time, market can definitely expect a big splash, only time will tell whats the reader's reaction.