Corefactors reveals new brand identity to mark its evolution into RevOps platform

Corefactors, a software development company in the RevOps space, has launched a new brand identity to reflect its shift from a RevOps-enabling CRM provider to a complete RevOps platform.

As per Corefactors, the decision to rebrand has been under work for quite some time.  The product pivoted to focus on Revenue Operations (RevOps) in 2022, and the product and marketing team also began working on a roadmap to launch the new brand identity with its advanced features.

This rebranding initiative was necessary to ease existing customers into the new identity and also to appeal to international markets, where the company is gaining more favors.

As a part of the rebranding, Corefactors changed its logo, color palette, and typography. The company launched a new website with a better and more appealing UI along with updated taglines that promise to plug revenue leakages. The Corefactors team has also been active on their social media platforms, sharing teasers and behind the scenes of the rebranding activity.

The new logo symbolizes ‘growth’ and ‘rise’, keeping in line with Corefactors’ renewed promise of being ‘Your Revenue Multiplier’. The company also released a brand video that highlights these changes.

Commenting on the decision to rebrand, Sharmila Sundaram, the CEO and Founder of Corefactors said, “We no longer want to be known as just another CRM that helps with sales, marketing, support, and success. We want to be the torchbearer of  RevOps, syncing all these 4 revenue-generating departments on one platform.”

It is not only the brand identity that received a makeover, the product has also had a significant upgrade with new features that incorporate AI and automation. The idea is to use artificial intelligence only where it adds value instead of clickbait. 

“The feedback and expectations from our existing customers played a major role in the rebranding. We took their input and tried to incorporate it into the new look, feel, and features of Corefactors. You can see a visible difference between the old and the new look.  As usual, we hope to keep on collecting feedback and implementing them. It builds that level of trust we aim to achieve. We might have shifted to RevOps, but our focus on customer relationships remains unchanged. They are in for a pleasant surprise, ” added Sharmila Sundaram.