Dainik Bhaskar's treasure hunt attracts 5.5 Lac responses

Dainik Bhaskar created this unique treasure hunt in newspaper. KJSS magic pulled response across the identified 16 cities in Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Chandigarh, Haryana, Himachal Pradesh and Gujarat.

The hunt attracted a response of more than 5.5 Lac responses in the 11 day cycle. The SMS count zoomed to 3, 36,650 in addition more than 2,21,883 physical coupon were dropped at counters.

Commenting on the initiative Vinay Maheshwari, VP (SMD) at Dainik Bhaskar Group says, "In current market scenario and media explosion, every media owner needs to be agile and innovative in connecting with its reader / viewer base. Days of mere vanilla initiative are over. There is a huge base of in-depth reader understanding the group has and its reflected in the way when obvious is not even makes to the list of choices. KLSS is has been an strategic choice from the set of initiative alternatives, success of it reinforces the reader connect' He adds "Readership is not through circulation- rather- circulation is the result of defined readership that comes from sustained content differentiation and quality."

KLSS, launched on the auspicious day of Akshay Tritiya was strategic as on this day GOLD is the metal predominant in the minds of the readers. The readers got an opportunity to win Gold Coins. Coming right at the end of the summer vacation period, it created the desired hype and buzz to get readers and more back in Dainik Bhaskar Group.