DATAMATIXX Asia: Xapads Media shines; Sheehan DMello is Media Planner of the Year

Winners of the third edition of DATAMATIXX Awards 2024 were felicitated amid loud cheers from the industry at a glittering ceremony in Mumbai last evening (August 6, 2024). DATAMATIXX Awards celebrates exceptional data-driven campaigns and recognises brilliant strategies for business growth through AI and data performance.

This year, nominations were invited from the Southeast Asia,(SEA), the Middle East and North Africa (MENA) regions as well. Taking into account regional nuances, the nominations were judged separately for each region.

Awards were given across four broad categories:

• Discipline Awards for campaigns
• Technology Awards
• Outstanding Awards
• Special Awards

This year, Xapads Media won much of the accolades, bagging the award for Best Programmatic-Capabilities By An Agency. Twelve of the nominated works by Xapads Media won in various categories, including Lufthansa - Time for New Horizons (Overall Use Of Programmatic In A Marketing Campaign).

Four global campaigns nominated by Xapads Media won Gold awards:

• Blibli - Histeria Seru 10.10 for Best Use Of AI In Marketing Campaigns
• Blibli - Histeria Seru 10.10 for Excellence In Data-Driven Mobile Marketing
• Vespa - Piaggio Vespa GTS for Most Creative Use Of Data-Driven Storytelling
• Redbell for Most Impactful Data-Driven Content Marketing Campaign

Sheehan DMello, Group Head - Digital at dentsu X, was adjudged Media Planner of the Year.

ReSurgeX (Nominated by Mobavenue Media) was declared Emerging Re-targeting Technology of the Year.

Lloyd Stellar AC (Nominated by Silverpush) won the award for Most Innovative Use of Data-Driven Augmented Reality (AR).

Click here for the complete list of DATAMATIXX Awards 2024 winners.