DDB Group Melbourne elevates Matt Pearce to Chief Strategy Officer

DDB Group Melbourne has announced the promotion of Matt Pearce to Chief Strategy Officer, recognizing his instrumental role in shaping the agency’s strategic direction. Pearce, who joined in 2021 as Head of Planning, has been a key force behind DDB Melbourne’s insight-led approach, driving strategic thinking across DDB, Mango, and Tribal.

DDB Group Melbourne CEO Mike Napolitano praised Pearce’s impact, calling him a world-class leader who has played a pivotal role in refounding the agency.

"Matt is an exceptional strategic mind, and his leadership has been crucial in helping grow the fortunes of our clients and their brands," Napolitano said. "He’s also a fantastic internal partner, with an unwavering commitment to both our collective success and individual team members. Hands down, he’s the best creatively strategic mind I’ve ever worked with."

DDB Melbourne’s Chief Creative Officer, Psembi Kinstan, echoed the sentiment, highlighting Pearce’s rare ability to simplify complex client challenges.

"There’s no strategist sharper than Matt. He cuts through the noise, distilling the complex into clear, actionable insights. In a world of strategy jargon, he’s a weapon—respected by both clients and creatives alike."

Reflecting on his promotion, Pearce credited the agency’s culture and commitment to insight-driven creative work.

"We’ve built something truly special at DDB Melbourne with a unique approach to strategy. I can’t wait to keep the momentum going," he said.

His promotion is effective immediately.

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