DECATHLON and Antoine Griezmann: A partnership for the excellence of sport

 Being already the official supplier of match balls for the UEFA Europa League, UEFA Europa Conference League, Ligue 1 Mc Donald’s, Ligue 2 BKT in France, and the Jupiler Pro League in Belgium, DECATHLON further solidifies its position as a major player in football by becoming the official supplier of Antoine Griezmann.

 

Since the end of 2024, the UEFA Euro 2016 Golden Boot winner and all-time top scorer for Atletico Madrid has been wearing a blacked-out version of the CLR, KIPSTA’s speed silo boots. With this model, he has already scored 9 goals, including 3 in the UEFA Champions League. The French forward will continue to wear the label's boots and will actively participate in the co-creation of future DECATHLON football shoe models.

"I am thrilled to join DECATHLON as an ambassador for a brand that embodies key values for me. By making football accessible to everyone through inclusive, innovative, and high-performing products, DECATHLON allows people to experience the magic of this universal sport that I’ve had the joy of playing for over 20 years now. This new adventure is truly inspiring for me, as it offers me a unique opportunity to directly contribute to the co-creation of products that I will use on the field, including boots that push the boundaries of performance even further." exclaimed Antoine Griezmann. 

 

"An icon of world football partnering with the leading sports retailer in the world."

 

DECATHLON continues its strategic ambition to engage in major partnerships, such as the Paris 2024 Olympic and Paralympic Games or the DECATHLON-AG2R LA MONDIALE professional cycling team.

 

This partnership with Antoine Griezmann represents a significant step in positioning DECATHLON as a key player in the highly competitive world of elite football while reinforcing its commitment to sporting excellence, innovation, and the promotion of positive values.

 

This new collaboration with Antoine Griezmann — universally recognized as one of the most precise and technical players of his generation — once again demonstrates the brand’s dedication to providing expert products for its customers. Through genuine co-design efforts with the Atletico Madrid forward, Kipsta continues to push the boundaries of performance.

 

“This partnership reflects our ambition to collaborate with individuals and teams who embody the values we hold at DECATHLON. Antoine, one of the best football players in the world, brings an energy that resonates deeply with who we are as a brand. For him, sport has always been an outlet for Play and his dynamic presence on the pitch showcases the energy, connection, and fun he brings to the game. His authenticity and humility, both on and off the field, reflect a personality that inspires not just world champions but anyone who loves the game. These shared values and his unique ability to connect with people make this partnership a perfect match, as we aim to celebrate the true spirit of sport together." said Céline Del Genes, Global Chief Customer Officer at DECATHLON.

 

This collaboration between Antoine Griezmann and DECATHLON also opens up a new era for the label, as the player will take part in a co-creation process for products he will wear and that will be available in stores.

 

"When a world champion meets a world leading sports brand, it creates a unique partnership that sets new standards in product design and innovation. Antoine’s involvement in the co-creation process will play a pivotal role in shaping the future of our products. By integrating his insights and feedback, we aim to continuously refine and innovate, delivering high-performing products not just for professional athletes but for all passionate and demanding players." noted Frédéric Boistard, Football Leader at DECATHLON.