Decoding Panchayat’s inimitable and quirky promotions for Season 3

The third season of Jitendra Kumar, Neena Gupta, Raghubir Yadav starrer ‘Panchayat’ has already created a buzz ever since the makers confirmed earlier this year that it is going to be launched soon. The makers Amazon Prime and TVF (The Viral Fever) have chosen to promote their successful franchise in a unique way.

The very first campaign for the show started with vegetable Lauki (Bottle Gourd). It was called a “Lauki” initiative for fans to reveal the release date of the third season that is May 28. Releasing a new poster with the release date, the post read, “You moved the laukis, we announced the rewards. The campaign not only featured billboards with pictures of Lauki, but the markets too flooded with name of the show and release date featuring the vegetable. The idea definitely made the headlines and crated the right buzz amongst the show’s fans as they kept posting pictures of lauki, asking the makers to reveal more details of the show.

The second phase of the marketing had the cast visiting the various locations, where the interesting posters of the show were put up in cities, which created a lot of curiosity on social media about the upcoming season. The campaign tagline, “Tension Khatam, Panchayat Shuru”, positions the series as the remedy to life’s worries, leaving the viewer with a grin. The posters read – Feeling meh? Say hello to Prime Video’s Panchayat and goodbye to stress!* Janta’s beloved show, Panchayat, with its masti-filled, lajawab vibe, has become the go-to thikana for everyone seeking respite from their boring, mundane routines. While some other posters provided solutions to worries and stated – ‘Tension Khatam, Panchayat Shuru’, ‘Panchayat Lijiye’ – inviting audiences to embrace Panchayat as the ultimate magic potion that will help them kick away all worries and leave them with uplifted spirits.

Next step of advertising that Prime Video posted was about job listing on its social media platforms, inviting applicants to apply for the position of Phulera’s Sachiv. They had some famous personalities like Ashneer Grover, Jannat Zubair Rahmani, Karan Sonawane, Riteish Deshmukh, Bassi, Karishma Kapoor, Masaba Gupta vying for this position. The applicants will now have to navigate a grilling interview round with Pradhanji, Prahlad, and Manju Devi to secure their seat as a new Sachiv of Phulera. This idea too managed to click with the audience of the show.

The final stage of the promotional activity saw social media sensation Uorfi Javed, popular singer King, and renowned entrepreneur Anupam Mittal make it to the final shortlist for the position of Sachiv. In a video released by Prime Video, these three candidates can be seen eagerly waiting for their meeting with Pradhan ji. As they await the final face-off for the position of Sachivji.

Created by The Viral Fever, ‘Panchayat Season 3’ is directed by Deepak Kumar Mishra and written by Chandan Kumar. The series also stars Faisal Malik, Chandan Roy, and Sanvikaa in pivotal roles. The new season will premiere in Hindi, with dubbed versions in Tamil, Telugu, Malayalam, and Kannada.