Delhi Daredevils launch Flying Machine Jeans

Flying Machine the iconic fashion jeans brand has got Delhi Daredevils aboard to launch a stunning line of Co branded Jeans and T Shirts under an exclusive license from GMR. Flying Machine is the first Indian brand to associate with a hugely popular and successful IPL Team on a high fashion platform. Commenting on the association, Alok Dubey Vice President, Arvind Brands said, " Flying Machine and Delhi Daredevils compliment each other; both symbolizing success, zest , class and progressive nature.

This is a unique collaboration of a mindset ' A Perfect Fit between a bold & irreverent jeans brand and an equally bold and aggressive team of Daredevils. This collaboration is also a Perfect fit in the sense that it brings two passions of youth viz iconic fashion and cricket on the same platform.

The "FM- Daredevils" collection is designed exclusively for the Delhi Daredevils team by famous Italian Designer Fredrico Berina, popularly known as Chicco. The collection is inspired by the persona, style and attitude of the team, its key players. The collection presents denims, sweatshirts and T-shirts which will be sported by the team's dynamic players like Virender Sehwag, Gautam Gambhir, Tilakratne Dilshan AB De Villiers, and all the team members. This unique initiative from the Brand presents to the consumer with a very interesting choice of their raging passion for T20, the most fashionable and glitzy face of cricket combined with the absolute obvious Jeans. This new limited edition line is available in all the stores across the country, walk into your nearest Flying Machine store and style yourself.

Chief Operating Officer of the Delhi Daredevils Amrit Mathur welcomed Fly Machine's association with the team and said, "The Delhi Daredevils team is a perfect blend of the experience and young talent, which promises to take the team to new heights. I am very happy to welcome Flying Machine as our Casual-wear Partner. We have a strong set of players and also a strong set of partners and we are sure this association will grow as we move forward."