Deltatech Gaming’s Joydeep Mukherjee dissects the evolving player demographics

Deltatech Gaming, previously known as Gaussian Networks, has been a frontrunner in the online gaming industry in India since the year 2011. It is the biggest and most trustworthy brand in India, which caters to the augmenting gaming population, with exceptional gaming apps such as Adda52Games, Adda52, and Adda52Rummy, offering the optimum gaming experience. The vision of Deltatech Gaming is to provide premier gaming experiences and products, together with the best probable entertainment value, for attaining virtuosity and quality in services, while leveraging the team's talent to the maximum. The mission of Deltatech Gaming is the creation of a protected, accountable, and regulated environment for gaming, via flair, novelty, and technology.

In conversation with Adgully, Joydeep Mukherjee, CMO, Deltatech Gaming, discusses the transpiring marketing trends in the expanding online gaming industry disclosing that the number of gamers in 2023 in India has reached nearly 444 million, with a greater number of people from tier 2 and tier 3 towns uncovering the expediency and accessibility to online platforms. He further divulges that there is a growing number of women who are participating in online gaming tournaments.

What are the emerging marketing trends in the growing online gaming industry?

In 2023, the number of gamers in India reached close to 444 million, up 12.1% YoY, with the real-money gaming industry's revenue growing by 33% in FY23.

More and more people, especially from tier 2 and 3 towns are discovering the convenience and accessibility of online platforms, allowing them to share the thrill of gaming and entertainment from the comfort of their homes. The digital space opens up new possibilities for family members to connect, play together, and create lasting memories. Another particularly encouraging trend is the increased participation of women in online gaming tournaments. More people are also paying and playing with 25% of the 444 million gamers, paying and playing games across real-money and casual gaming sectors. This is a big step in the direction of diversity and inclusivity within the gaming community.

In addition to the evolving player demographics, the introduction of new variations in the game has been a significant trend. By introducing new variants, we are bringing excitement and engagement to poker that is similar to the evolution of cricket with forms like T20. For seasoned gamers, data and analytics play a pivotal role in shaping the holistic experience across the sector.

How Deltatech Gaming (Adda Games & Adda 52) has made its position strong in the gaming market?

Deltatech Gaming is committed to creating an all-encompassing and unforgettable poker experience for players across the country. To achieve this, we have adopted a multi-pronged approach that combines both online and offline platforms, making us a unique and comprehensive destination for poker enthusiasts.

Online, Deltatech Gaming has invested significantly in our digital infrastructure to host a wide array of poker tournaments that cater to a larger audience. With our online platform, we can reach players from various corners of the country, ensuring that poker enthusiasts can participate, compete, and connect from virtually anywhere. Deltatech Gaming has  leveraged cutting-edge technology to deliver seamless gameplay, robust security, and a user-friendly interface.

Simultaneously, Deltatech Gaming’s offline tournaments have become synonymous with excellence. We host live events at prestigious venues, creating a physical space for players to engage, compete, and revel in the spirit of poker. These events not only attract players from around the country but also cultivate a sense of community, excitement, and competition that's second to none.

Deltatech Gaming’s ability to seamlessly merge the online and offline poker worlds sets us apart. We offer a truly holistic poker experience, allowing players to seamlessly transition between both platforms while enjoying the same level of quality and engagement. It's not just about hosting tournaments; it's about creating memories, forging connections, and celebrating the incredible game of poker on a global scale.

What are some of the marketing activities and campaigns launched by Deltatech Gaming in 2024?

In 2024, we at Deltatech Gaming made remarkable strides in the online gaming industry, specifically in the online poker domain, through our strategic initiatives and collaborations. One of the most noteworthy projects was the Adda52 Online Poker Series (AOPS). The primary objective of the series was to attract players from all corners of India and provide them with an exhilarating poker experience. Deltatech Gaming also leveraged partnerships with popular celebrities like Karishma Tanna, Arjun Bijlani, and Krystle D'souza to drive awareness and engagement among a diverse range of audience segments.

The successful execution of the Adda52 Online Poker Series, coupled with its strategic collaborations and targeted marketing initiatives, helped boost the popularity of online poker and further cemented our position as one of the leading players in the online gaming industry.

How is women's participation in the real money gaming sector and how are they turning out to be role models for the other players?

It's incredibly heartening to see a surge in the number of female poker players entering the poker scene, and it's a trend that is both refreshing and promising. Maria Kirloskar, our former game ambassador, is a prime example of this new wave of talent. Her calm and composed demeanor may be misleading, but her poker skills are nothing short of lethal.

Maria's journey in poker is a testament to the fact that gender knows no boundaries in a game of skill. The poker table doesn't discriminate; it's a place where strategy, mental acumen, and decision-making prowess rule. Maria's success in the poker world underscores the message that women are equally adept at mastering this intriguing and strategic game.

This influx of female poker players is not just a sign of progress, but also a harbinger of a more inclusive and diverse poker community. It's a fantastic development for the game as a whole, adding a new layer of talent, strategy, and vibrancy to the poker world.

As a company, Deltatech Gaming is dedicated to nurturing and celebrating this diversity in poker. We believe that every player, regardless of their gender, should have the opportunity to shine and excel in this game. Maria Kirloskar's journey is an inspiration for both female and male players, proving that skill and strategy are the ultimate determinants of success in poker.

How good is online gaming as a long-term career?

Deltatech Gaming is witnessing a significant surge in the number of players from across the country. These players come from diverse backgrounds, starting from corporate professionals, lawyers, and government servicemenas well as traders, small business owners, and self-employed individuals hailing from tier 2 and 3 towns. While many initially engaged in online gaming recreationally alongside their primary vocations, we are now observing a notable shift. A sizable number are embracing online gaming as a full-time profession.

However, like any career path, online gaming does present its challenges. The competition can be fierce, demanding a continuous honing of skills and strategic thinking. Success often hinges on a blend of capability, dedication, and adaptability to navigate the ever-changing landscape. Nevertheless, for those passionate about gaming, the prospect of turning a beloved hobby into a thriving career is undeniably appealing. As the industry continues to evolve and innovate, the potential for long-term success and fulfillment in online gaming careers appears brighter than ever.

What are the challenges and opportunities in the online gaming industry? Are more gamers emerging in that market and what are the factors they are considering while entering the industry?

The online gaming industry presents both challenges and opportunities in today's landscape. On one hand, online gaming has solidified its position as an alternate source of entertainment, drawing in a vast and diverse audience. India, with its booming smartphone penetration, stands out with the highest number of game downloads.This indicates a massive market with strong potential.

However, recent regulations on the real-money gaming industry have posed challenges. These restrictions have affected innovation in the sector, creating a temporary pause in new developments and innovations.

Despite this, more gamers are entering the market, attracted by the industry's potential for growth and the chance to turn their passion into a profession. Factors they consider while entering include the platforms that offer transparency, the right blend of services and opportunities, a thriving player base, and the opportunity to create communities and connections within the gaming world.

How was the year 2023 for Deltatech Gaming and what are the growth projections for 2024?

In 2023, Deltatech Gaming experienced a year of exciting growth and brand elevation, building upon the momentum from the successful Khel Jaao campaign in Q3 of 2022. The year kicked off with a bang, hosting the World Poker Tour (WPT) in April, alongside two rounds of the Deltin Poker Tournament (DPT). These events not only showcased the brand's prowess in the gaming world but also attracted significant attention and participation.

Adding to the excitement, the collaboration with David Warner and Ali Fazal for the 'Poker Night with Stars' property further bolstered Deltatech Gaming's brand leverage and popularity throughout the year.

As 2023 drew to a close, the highly anticipated AOPS took center stage in Jan 2024. The company strategically brought celebrities to celebrate the event, leading to a resounding success.

Looking ahead to 2024, Deltatech Gaming is incredibly optimistic about its projections. The tremendous success of AOPS in Q4 of 2023 has set a strong foundation for even greater achievements this year. With a bullish outlook, the company is poised to continue its upward trajectory, solidifying its position as a leader in the gaming industry.