Dentsu launches 'social media handbook'

The Handbook was launched by Gurdeep Singh, COO, Aircel and Yuzuru Kato, Head, Global Business Management, Dentsu Inc. Also present at the launch were Sandeep Goyal, Chairman, Dentsu India, Rajesh Aggarwal, President, Dentsu India and Krishna Prasad, Chief Experience Officer, Dentsu Digital.

Compiled by the team at Dentsu Digital, the "Dentsu Social Media Handbook' is essentially a compendium on social media. It elaborates on various components of social media, demystifying certain myths associated with it while showcasing how some social media plans were executed along with market examples and case studies. The Handbook is sponsored by Aircel's knowledge management campus Aircel Academy.

Speaking at the release of the Handbook, Gurdeep Singh, COO, Aircel said, "As an innovator-pioneer brand, we at Aircel have always believed in not only embracing change, but also leading it. However this requires the constant curiosity of a child and the dedication of a pupil before one can imbibe new ideas or mould oneself to respond to new stimuli. The ignition of social media forces is fairly recent. It requires understanding and appreciation. Our sponsorship of the Dentsu Social Media Handbook is a first

step that direction."