Dev Shenoy named Head of Entertainment Ad Sales and Strategy at Disney Star

In a strategic move to bolster its leadership team, Disney Star has appointed Dev Shenoy as the new Head of Entertainment, Ad Sales, and Strategy, effective July 4, 2024. Shenoy will be stepping into the role previously managed by Amrutha Nair, who is on a year-long sabbatical.

Shenoy, a seasoned veteran with two decades at Disney Star, has previously led ad sales for the network's regional, kids, and infotainment channels. His extensive experience within the company and his deep understanding of the advertising landscape make him a natural fit for this elevated role.

This appointment comes at a crucial time as Disney Star recently introduced advanced contextual advertising solutions across its Hindi movie channels, Star Gold and Star Utsav Movies. This innovative approach allows for highly targeted and engaging advertisements, enhancing viewer experience and providing advertisers with valuable performance insights.

In addition to Shenoy's appointment, Disney Star has also announced several other leadership changes within its ad sales division, reflecting the company's commitment to maintaining a robust and dynamic leadership team as it continues to innovate and expand its offerings.