Dharma Cornerstone Agency celebrates third anniversary with bold expansion plans

Dharma Cornerstone Agency (DCA), one of India's fastest-growing entertainment agencies, marks its third anniversary by unveiling an ambitious growth strategy for the coming years. Established in 2021 through a joint venture between renowned filmmaker Karan Johar, Apoorva Mehta, CEO of Dharma Productions, and Bunty Sajdeh, Managing Director of Cornerstone Sport, DCA has quickly become a premier talent management agency.

Representing a diverse array of actors, directors, writers, musicians, and content creators, DCA is dedicated to discovering and nurturing talent across India. The agency’s impressive roster includes actors Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia, and Disha Patani; Oscar-winning producer Guneet Monga; musicians Neeti Mohan, Jubin Nautiyal, and Amaal Mallik; and digital creators like Orry, Sumukhi Suresh, and Sufi Motiwala.

"As we celebrate our third anniversary, we remain committed to protecting artists and storytellers in an increasingly challenging media landscape," said Uday Singh Gauri, CEO of Dharma Cornerstone Agency. With over 16 years of experience in representation and management, Uday has been pivotal in guiding the agency into its fourth year amidst the dynamic entertainment business landscape. He also co-founded Exceed Entertainment and HRX.

"Our focus will be on adapting to the evolving industry, maximizing revenue for our clients, forging new alignments with digital marketers, and leveraging new technologies to supercharge overall growth. We aim to help our clients thrive in the face of disruption while setting trends in talent representation, marketing, sponsorship, and shaping the digital landscape," he added.

Rajeev Masand, COO of DCA, will continue to lead the film side of talent representation, leveraging his extensive industry experience and relationships to further strengthen the agency's presence in the movie business.

DCA plans to expand its footprint across the Indian entertainment industry, including Bollywood, sports, and fashion, to explore new revenue streams. The agency will empower clients to conceptualize and execute projects in-house, offering an alternative to the traditional studio system. Additionally, DCA is actively exploring international expansion opportunities to provide its talent with access to a global audience and facilitate creative exchange on a worldwide scale. This positions DCA as a key player in the international entertainment landscape, catering to the evolving needs of its clients and partners.

"Our landscape is evolving rapidly, and the biggest challenge we foresee is the lack of adaptability," said Apoorva Mehta. "DCA is well-positioned to navigate these challenges by employing the right people to do the right work at the right time, place, and price."

"We are excited about the future of DCA and the opportunities that lie ahead. Our focused approach to talent management, combined strengths, innovative thinking, and global expansion plans will hopefully enable us to create even more value for our clients and partners in the years to come," said Bunty Sajdeh.