Digital Maha Kumbh 2025 to introduce a tech-enriched spiritual immersive experience

The 2025 Maha Kumbh Mela in Prayagraj is set to make history as the most technologically advanced edition of this revered spiritual gathering. Celebrated for its profound spiritual significance, this monumental event will seamlessly integrate sacred traditions with cutting-edge digital innovations. Against the spiritual backdrop of Uttar Pradesh’s Prayagraj, Maha Kumbh 2025 aims to offer an unparalleled experience to millions of devotees from around the globe.

In December 2024, Prime Minister Narendra Modi inaugurated 167 key development projects worth Rs 5,500 crore in Prayagraj, including Sah’AI’yak Chatbot, an Artificial Intelligence-based platform to streamline communication for devotees attending the Mela.

The Uttar Pradesh government has positioned this grand event as a ‘Digital Mahakumbh’, setting a global benchmark in combining ancient traditions with state-of-the-art technology. From advanced AI-powered surveillance systems and seamless digital land allotments to immersive virtual reality showcases and dynamic drone displays, every aspect of the festival has been meticulously planned to ensure safety, convenience, and an enriching spiritual journey for over 45 crore visitors.

The Maha Kumbh 2025 is not merely an event, it’s a transformational initiative. With robust infrastructure, integrated digital services, and innovative technological interventions, this edition symbolizes a harmonious confluence of tradition and technology, setting the stage for a globally admired spiritual festival that reflects India’s commitment to preserving heritage while embracing progress.

A Technological Leap: Innovations Driving the Maha Kumbh 2025

“The government has made significant investments in the Kumbh Mela App, which offers numerous features. It is regularly updated and ensures greater transparency. This app assists attendees in navigating the Kumbh Mela efficiently. Additionally, the entire tendering and partner selection process has been digitized, and the government has structured the CSR process digitally, including the implementation of an AI-based lost and found centre. There is a strong digital push by the government to promote tourism and attract visitors from across the globe. Vritti is the exclusive advertising partner for LED screens. We have deployed 25 LED vans across 25 sectors of the Kumbh. Our strategy ensures these vans move with the crowd to maximize visibility and brand impact,” said Rajesh Radhakrishnan, Co-Founder & CMO, Vritti Mindwave Media.

Global Digital Appeal

People from 183 countries are actively seeking information about the Maha Kumbh through various websites and portals, according to the Uttar Pradesh government. The official website of Maha Kumbh (https://kumbh.gov.in/), launched on October 6, 2024, has emerged as the primary source for reliable information, witnessing significant traffic from millions of users worldwide.

As of January 4, 2025, data from the website reveals that over 33 lakh visitors from 183 countries accessed the portal to gather details about Maha Kumbh. This includes visitors from Europe, America, and Africa, showcasing the event's global appeal.

Advanced Navigation with Google Maps

For the first time, Google Maps will offer dedicated navigation services specifically tailored for Mahakumbh Nagar. This groundbreaking partnership between Google and the Mahakumbh Mela Authority will enable pilgrims to easily locate ghats, temples, and key event sites, significantly enhancing crowd management.

AI-Powered Surveillance and Security

To manage the colossal influx of visitors, the Mela will deploy 328 AI-enabled cameras equipped with facial recognition technology, ensuring round-the-clock surveillance. These cameras will play a vital role in reuniting lost persons with their families through a centralized Digital Lost and Found Centre, integrating social media platforms for faster communication.

Immersive Virtual Reality Experiences

360-degree virtual reality (VR) stalls will be set up at prime locations, offering immersive views of key rituals such as the Peshwai procession, Ganga Aarti, and sacred bathing ceremonies. This initiative aims to deepen the connection between spirituality and technology.

Spectacular Drone Shows

A fleet of 2,000 drones will narrate legendary tales such as Prayag Mahatmyam and Samudra Manthan, creating mesmerizing visual spectacles over the Sangam Nose. These shows will illuminate the night sky, blending ancient storytelling with modern technology.

Robust Cybersecurity Measures

The Uttar Pradesh government has established a Maha Kumbh Cyber Police Station and deployed 56 cybersecurity experts for continuous monitoring. A dedicated helpline number (1920) and 40 Variable Messaging Displays (VMDs) have been introduced to prevent cyber threats, fake links, and misinformation.

Digital Land Allotment and Infrastructure Management

Land allotments for over 10,000 institutions have been digitized, utilizing GIS-based maps and drone surveys. This transparent system minimizes physical appointments and ensures efficient resource allocation.

Online Accommodation Booking

Devotees can now book accommodations at Maha Kumbh Gram through the IRCTC website and the official Maha Kumbh mobile application. This initiative simplifies the lodging process and enhances visitor convenience.

Key Digital Innovations at Maha Kumbh 2025:

Digital ticketing: QR code-based unreserved ticket booking via the UTS mobile app.
AI-enabled cameras: 328 cameras with facial recognition for 24/7 monitoring.
Digital Lost and Found Centre: Centralized system integrated with social media.
Digital exhibition: Showcasing artifacts like the Amrit Kalash.
Virtual reality stalls: Immersive pilgrim engagement.
Drone shows: Spectacular storytelling visuals.
AI chatbot: Providing instant assistance.
Cybersecurity measures: 56 cyber experts, a cyber police station, helpline, and verified websites.
Digital land allotments: GIS-based transparent allocation.

A Vision for the Future

The Digital Mahakumbh 2025 is more than just an event; it represents a paradigm shift in how India celebrates its spiritual heritage. With state-of-the-art technology, immersive digital experiences, and robust safety measures, the Uttar Pradesh government is setting a global benchmark for managing large-scale cultural and religious gatherings. As spirituality meets innovation, Maha Kumbh 2025 stands as a shining example of India’s ability to honour timeless traditions while embracing the future.

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