Digital medium witnessed 33% spike in ad impression in H1 2023: TAM Media

Digital ad impressions during Jan-Jun’23 increased by 33% compared to Jan-Jun’21. Also, Jan-Jun’22 witnessed a significant surge of 47% compared to Jan-Jun’21, as per TAM Media’s half yearly report on Digital Advertising (Jan-Jun’23).

The Services sector retained its 1st position during Jan-Jun’23 with 46% share compared to Jan-Jun’22. The Top 2 sectors together – Services and Education – added 54% share of the ad impressions on Digital. Personal Accessories and Textiles/ Clothing were the only two new entrants in the Top 10 list of Sectors.

Seven out of the Top 10 categories were from the Services sector. Ecom-Online Shopping ascended to the 1st position with 7% share of ad impressions during Jan-Jun’23 compared to Jan-Jun’22. Multiple Coursers and Cars were the new entrants in the Top 10 Categories during Jan-Jun’23 compared to Jan-Jun’22. The Top 10 categories together accounted for 41% share of the Digital ad impressions.

There were 59k+ exclusive advertisers present in Digital and 1,800+ common advertisers between TV and Digital Mediums during Jan-Jun’23. Grammarly Inc was the leading Exclusive Advertiser among Digital and TV medium during Jan-Jun’23.

Over 240+ Categories registered positive growth during this period. Based on difference in ad impression, Ecom-Online Shopping led the list of Top 10 Growing Categories in Jan-Jun’23 over Jan-Jun’22. In terms of growth %, Rental Services category witnessed the highest % growth among the Top 10, that is, 47x, followed by Energy Drink and Hosiery with 46x and 8x growth, respectively.

YouTube led the list of Web Publishers and Applications in terms of ad impressions.  YouTube was the leading Web Publisher, followed by Aajtak.in during Jan-Jun’23 compared to Jan-Jun’22, whereas, YouTube and YouTube Music led the list of Top 10 Apps in Jan-Jun’23.

Mobile Display was the leading Digital Platform with 28% share of the ad impressions during Jan-Jun’23, followed by In App Display with 23% share. In Transaction Methods, Programmatic ascended to the 1st position with 63% share of the ad impressions during Jan-Jun’23 compared to Jan-Jun’22, followed by Ad Network method with 18% share in Jan-Jun’23.