Digital Video Subscriptions Expected to Experience Slow Growth

Juniper Research, specializing in fintech and payments, predicts a 14% global increase in digital video subscriptions over the next five years. This growth will see subscriptions rise from 3.1 billion in 2024 to 3.5 billion by 2028, despite slowing adoption in developed markets due to subscription fatigue.

The study underscores the importance of tapping into emerging markets to sustain growth. Success in these regions hinges on investments in localized content and partnerships with telecom providers.

In developed countries where subscription fatigue is prevalent, bundling services emerges as a viable strategy. By combining offerings, companies like Spotify and Hulu can attract price-conscious consumers while expanding their customer base, thereby alleviating subscription fatigue and maintaining revenue.

Infrastructure advancements, including widespread access to high-speed internet and affordable smartphones, are pivotal in driving growth in emerging markets. Additionally, the availability of low-cost, mobile-only streaming subscriptions helps lower entry barriers for consumers in these regions.

Juniper Research recommends that video streaming services collaborate with local telecom companies to bundle services, facilitating broader access in markets with limited banking infrastructure.