Disney+ Hotstar, JioCinema, Netflix at the forefront of OTT landscape

In an exciting release, Chrome OTT (COTT) has shared the latest data for the top OTT platforms based on their reach for the week of 29th June - 5th July 2023. The rankings, determined by the number of unique viewers, place Disney+ Hotstar, JioCinema, and Netflix at the forefront of the streaming landscape.

Top 3 Platforms by Reach:

1. Disney+ Hotstar: Leading the pack with an impressive reach of 128.02 million viewers, Disney+ Hotstar continues to dominate the OTT market, capturing audiences with its diverse content library.
   
2. JioCinema: Following with a reach of 31.40 million viewers, JioCinema secures its place as a significant player, offering a wide array of popular movies, TV shows, and exclusive content.
   
3. Netflix: With a reach of 18.04 million viewers, Netflix remains a top choice for viewers, known for its original series, films, and extensive catalogue.
   

The reach is calculated based on a minimum of 1 minute of viewing across a 24-hour period, ensuring that even short viewing sessions contribute to the total reach.

Viewer Engagement and Disclaimer

The published data reflects the actual consumption of OTT content and accounts for viewer consumption resulting from subscribers sharing their passwords. This practice often extends access to content beyond the original subscriber base, impacting viewer numbers and engagement metrics.

The unique viewers for COTT are calculated using the following formula:

• CTV Subscribers: Number of subscribers multiplied by 3 (assuming 3 viewers per subscription)
  
• Mobile Subscribers: Number of subscribers multiplied by 1.1 (assuming 1.1 viewers per subscription)