Divine Solitaires partners with Vaani Kapoor for the 3rd Edition of TSFI

Divine Solitaires, a premier diamond solitaire jewellery brand, is set to shine this August with the return of The Solitaire Festival of India (TSFI), now in its third edition. This year, the festival features Bollywood actress Vaani Kapoor as the brand ambassador, adding a touch of glamour and star appeal to the event.

Known for her roles in popular films like War, Shuddh Desi Romance, and Befikre, Vaani Kapoor brings her star power and impressive Instagram following of 8 million to the campaign, promising to make this year's festival a standout event.

Running from August 1-31, the festival will take place at over 200 partner jeweller stores across India and online at https://shop.divinesolitaires.com. It offers customers the chance to explore and indulge in exquisite diamond solitaire jewellery collections, perfect for the upcoming festive and wedding season.

To entice customers, TSFI will offer assured gifts with every diamond solitaire jewellery purchase, along with coupons for weekly lucky draws scheduled for August 11, 17, and 24. Prizes include iPhones, Alto cars, and a grand bumper draw on September 4, where one lucky winner will drive away in a luxurious XUV 700, with additional prizes for other participants.

"The festive and wedding season is just around the corner, and there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery," said Jignesh Mehta, Founder of Divine Solitaires. "Our customers will not only have the chance to purchase the best quality diamond solitaires but also the opportunity to win fantastic prizes."

The previous edition of TSFI in 2023 saw a 600% increase in footfall, and this year, partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail are set to break that record, attracting customers from across the country.

To promote the TSFI 2024 campaign, Divine Solitaires will launch a nationwide marketing initiative in over 100 cities, including regional newspaper advertisements, radio campaigns, and cinema ads running nationwide for seven days. The festival will also feature a Facebook and Instagram live draw event on August 11, engaging audiences and bringing the excitement of the draw directly to their screens.

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