Diwali Spark: Brands illuminate the festival with heartfelt & unique campaigns
This Diwali, brands across India are lighting up the festive season with inspiring campaigns that resonate with the essence of joy, togetherness, and meaningful celebration. From heartfelt stories of connection and tradition to initiatives that drive sustainable, impactful change, these campaigns capture the spirit of Diwali in unique and memorable ways. Brands like Bikano, Upstox, and Jindal Stainless are creating memorable experiences that celebrate both modern values and age-old traditions. Dive into this list to explore how each campaign adds a special glow to the festival of lights, making this Diwali one to remember.
Bikano
Bikano has launched its new digital campaign, “ Kahein Dastaan Khushiyon Ki”, for the festive season. The campaign beautifully captures the spirit of Diwali—joy, togetherness, and the heart-warming stories that emerge from every celebration. With each Bikano gift pack, there’s a story of happiness waiting to be shared.
Upstox
Upstox has unveiled its new brand campaign for the auspicious occasion of Muhurat Trading. With a seamless blend of tradition with modern investment opportunities, Upstox has introduced an initiative designed to encourage increased equity participation this Diwali.
Netflix
Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand film titled "Har Parivaar Ke Liye," is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high quality and emotionally resonant stories. Whether it’s a busy train, a boys' hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.
Parle G
Parle G has recently released its Diwali ad film. At the heart of the film is the despondence of a grandmother feeling alienated by a changing world, and a grandson who is just learning that another world existed before his time. This precipitates a set of decisions on the latter’s part.The film brings out a number of aspects in both the central characters. The need to hold on to a way of life, the joy of working together as a family on such occasions. These are traditions that are fading as commercialization sets in.
Jindal Stainless Steel
Jindal Stainless has launched a new video on Diwali, urging people to #SwitchToStainless for a cleaner celebration. At 9.3 million tonnes, India is now the largest plastic polluter in the world (report by Global Plastics Treaty). With this video, the company joins the fight against plastic pollution, a global menace, by encouraging use of sustainable, reusable, and long-living materials.
Redington Limited
Redington Limited has launched a heartfelt Diwali campaign that underscores the enduring emotional value of printed memories, brought to life in photobooks.
Zing
As the festive lights of Diwali has arrived, Zing has introduced an inspiring new campaign, #Apnichoicessechamko, to encourage youth to celebrate their personal victories and self-belief. This campaign highlights how even the smallest decisions, rooted in resilience and purpose, can bring true joy and fulfillment, much like Diwali’s lights brighten our lives.
Orchids The International School
Orchids The International School has announced the release of its new Diwali film “Diyon Se Dil Tak”, a heartwarming welcome to the festival of lights. The film highlights the true essence of Diwali by focusing on values that extend beyond celebration, such as empathy, unity, and joy making a meaningful impact within the community.
Chandak Group
With Diwali approaching, bringing a festive spirit of joy and togetherness, Chandak Group has unveiled "Ghar ka Favorite Din", a beautifully crafted film celebrating not only the festival of lights but the true essence of home and family. This cinematic tribute captures the warmth, love, and cherished moments that bring life to each Chandak Group residence, illustrating that these homes are more than mere buildings—they are the heartbeats of family life.
Panash Wellness (
Cadbury
As the vibrant festival of Diwali knocking at the door, families across India are busy preparing for this beloved occasion. The air is infused with the rich aroma of sweets and laughter as the warmth of cherished memories envelops us. To compliment this celebratory occasion, this year, Cadbury Celebrations—the beloved symbol of joy and gifting—is taking us on a heartfelt journey, encouraging families to rediscover the sweetness of in-person connections.
Nikon India
Nikon India Private Limited, a 100% subsidiary of Nikon Corporation, has unveiled its “Diwali Candids with Nikon” campaign. This special initiative celebrates the heartwarming, often unnoticed moments that truly make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign gently shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.
Sabhyata
Sabhyata, one of India’s leading ethnic wear brands, has launched its latest Diwali campaign, #CelebratingMotherhood. Known for spotlighting the essence of womanhood through their festive campaigns, Sabhyata takes it further this year by focusing on motherhood—highlighting the importance of supporting new mothers and creating empathetic work environments that foster their growth.
LG Electronics
LG Electronics, a consumer durable brand has unveiled its heartwarming Diwali campaign, 'India Ka Celebration.' This campaign beautifully captures the essence of the festive season by emphasizing the importance of family, the joy of togetherness, and the role that LG’s technology plays in enhancing those precious moments. As a brand deeply connected with Indian consumers, LG aims to resonate with the emotions that surround Diwali, making this campaign a perfect blend of tradition and modernity.
NPCI BHIM
NPCI BHIM Services Ltd. (NBSL), a wholly owned subsidiary of National Payments Corporation of India (NPCI), has launched a campaign, ‘Meethi Diwali’, in association with CRY (Child Rights and You). The campaign aims to bring the sweetness of the festivities to underprivileged children across India by contributing a box of sweets for every ten transactions completed via the BHIM app.
Zomato
This Diwali, Zomato, India's food ordering and delivery platform, celebrates the true spirit of the festival with the launch of its new campaign, ‘Mission Diwali’. The campaign looks behind the iconic ‘India on Diwali’ NASA photo, revealing the real-life stories that make it so special. It is built on the insight that Diwali's true glow comes not just from the lights adorning our homes, but from the warmth of human connection. It's a celebration of togetherness and the simple joys that define the festival, recognizing that in India, food is the invisible thread that binds us together, ultimately lighting up everyone’s lives.
OLX India
OLX India has launched a new campaign, ‘Safai Mein Kamai’, encouraging consumers to turn their Diwali home cleaning into a rewarding experience. The campaign aims to strengthen community connections, creating a shared marketplace where sellers and buyers can benefit from the spirit of Diwali. It encourages users to declutter their homes by listing old or unused items on OLX platform, turning them into a rewarding experience.
DTDC Express
With the festive season at its peak, DTDC Express Ltd., one of India's leading express logistics providers, has introduced a comprehensive program for its operational staff and delivery associates. Focusing on three key areas: Financial Security, Health & Wellness, and Rewards & Engagement Initiatives, the program encompasses a series of enhanced benefits adding to the festive cheer.
Dabur Herb’l
Dabur Herb’l recently launched the Instagram podcast series called "Battisi Mat Dikha," where humor meets restraint in a unique, playful format. This campaign has been conceptualized and executed by Tonic Worldwide.
Cadbury Celebrations
This Diwali, Cadbury Celebrations is adding a thoughtful dimension to the festivities through its #CadburyCelebrationsConfirmedTicket campaign, created in partnership with the Indian Railway Catering and Tourism Corporation (IRCTC). This initiative seeks to ease the stress of festival travel by helping families secure confirmed train tickets, ensuring more people can gather with loved ones. Conceptualized by Ogilvy, the campaign addresses the challenge of obtaining last-minute tickets during the holiday rush, offering a solution to this frequent travel frustration.
Flipkart
This Diwali, Flipkart is inviting shoppers to embrace what they eagerly wish to do: get rid of the old and welcome the new. Understanding that many people wait for an auspicious occasion to make significant purchases, the brand has unveiled a new campaign that encourages customers to take advantage of its Big Diwali sale. Conceptualised by FCB Kinnect, the task was to quickly set up the need for the Big Diwali Sale, right after Big Billion Days. The idea, simply articulated with the line ‘Purana Hatao’ humorously misdirects the audience and effectively conveys the campaign’s message.
Other Diwali posts by brands are as follows :
Target in India
In a first of its kind, Target in India (TII) team members are closely associated with the design and packaging of a specially curated Diwali assortment retailing in Target stores for the festive season. The Brand Design Lab (BDL), team at TII, working in close partnership with the US team, developed a unique creative identity for this vibrant collection taking inspiration from ubiquitous truck art in India to bring alive traditional Diwali motifs.
The products that are displayed as part of Target’s Diwali 2024 collection online and across its stores is one of the many ways in which the TII team is making a big impact on the product assortment from over 8,000 miles away. The designs are all at once radiant, decorative, whimsical, and eclectic, incorporating quintessentially festive elements like diyas, marigolds, sweets, and sparklers.
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