DNA Banagalore edition executes a 'roadblock'

DNA one of the leading newspapers in India has come up with one of its kind of campaign.

The very first kindof campaign from the reality space, Patel Reality has tied up with DNA to produce a roadblock edition for their new property called 'Smondoville' in Bangalore.

The campaign explores the concept of "how much can you do in 12 minutes".

The campaign was launched on December 9 with strip ads but campaign was unveiled today December 11 with a front page of the power jacket with a actual shot of the location at 5 AM.

According to the reports, radio promotion is also in focus and will be used to drive home central creative idea of 'how much can you do in 12 minutes'.

The media innovation has been planned by JM Media direction and was pioneered by Jacob Mathew. The creative campaign was conceived & executed by Bush & Tail.