DNEG Group raises $200 million from Abu Dhabi-based United Al Saqer Group

The DNEG Group, a London-headquartered visual entertainment technology and services provider, announced a strategic investment of $200 million from United Al Saqer Group (UASG), bringing the Group's total enterprise valuation to over $2 billion.
This infusion of capital will support the expansion of Prime Focus Studios, enabling greater content production capabilities. The funds will also bolster Brahma, DNEG’s cutting-edge AI-powered CGI creator, which promises to revolutionize photo-real content creation.
The investment will also facilitate the establishment of a visual experience hub in Abu Dhabi, aimed at creating numerous job opportunities and positioning the region as a significant player in the global content production and technology sectors.
Key Highlights:
• Expansion and Innovation: The investment will enable DNEG Group to expand its technology division, Brahma, which is developing an advanced AI-powered CGI creator. Brahma aims to democratize photo-real content creation using over 25 years of proprietary data and recent acquisitions like Ziva from Unity.
• Content Production: Prime Focus Studios, the content creation arm of DNEG, will increase its investment in high-quality content production. The studio recently co-produced "The Garfield Movie" and plans to invest further in live-action, animation, and gaming projects.
• New Hub in Abu Dhabi: DNEG will open a new office and visual experience hub in Abu Dhabi, developing a world-class ecosystem for content production, storage, and distribution. This initiative will support the creation of highly skilled jobs and enhance the region's position as a creative powerhouse.

Leadership and Strategic Goals:
Namit Malhotra, DNEG Chairman and CEO, will continue in his current role. He will be joined by Nabil Kobeissi and Edouard Zard from UASG, and Prabhu Narasimhan from NaMa Capital, who will become Executive Chairman of Brahma.
Ahmed Jasim Al Zaabi, Chairman of the Abu Dhabi Department of Economic Development: "This investment underscores Abu Dhabi’s emergence as a global powerhouse for creativity, innovation, and technology. The new visual experience hub will create numerous job opportunities and enhance our ecosystem, supporting high-tech industries and creative excellence."
Nabil Kobeissi, CEO of UASG: "This strategic partnership demonstrates Abu Dhabi’s positioning as a global epicenter for content creation and distribution. By championing advanced AI technologies and expanding Prime Focus Studios, we are set to drive innovation and generate significant job opportunities across the UAE."
Namit Malhotra, DNEG Chairman and CEO: "Our partnership with UASG, the launch of Brahma, and the success of our content creation platform are all fueled by the power of our technology. We are redefining our business model as a leader in top-end solutions across the world, raising the bar in storytelling by using the latest technology and creative capabilities."
Prabhu Narasimhan, Executive Chairman, Brahma: "Our aim is to enable every storyteller to translate their imagination to screen faster, cheaper, and better, by equipping them with Brahma, the most comprehensive AI-driven photo-real CGI creator."

This strategic investment marks a significant milestone for The DNEG Group, paving the way for technological advancements and expanded content production capabilities, while solidifying Abu Dhabi's role in the global creative and technological landscape.