Dopplr secures $750K Investment from Cornerstone Ventures

Dopplr, a leading provider of virtual try-on solutions for apparel brands selling online, has announced that it t has secured $750,000 in funding led by Cornerstone Ventures , with participation from U.S. headquartered BAT VC. The fresh capital will be strategically deployed to scale Dopplr's operations across an extensive range of apparel categories, which include sportswear, lifestyle, and innerwear brands for identifyiing its impact in the ecosystem. This expansion intends to significantly lead to reduction in return rates within the online apparel space, fostering a more sustainable and cost-effective industry model for all stakeholders.

Transforming the Online Shopping Experience

Founded in 2020, Dopplr's innovative virtual try-on technology empowers online apparel brands to offer a photorealistic 3D experience for their customers. This interactive solution allows shoppers to create digital twins, determine their ideal size for each product, and visualise how the clothes would appear on their own bodies. This personalised approach also generates valuable behaviour data that captures detailed customer shopping habits online.

Leveraging this data, Dopplr empowers brands to make informed decisions and personalise the shopping experience for their customers like never before. By offering a photorealistic 3D experience, Dopplr increases customer confidence, reduces return rates, and fosters a more sustainable e-commerce ecosystem for apparel brands

Addressing a Major Industry Challenge

The fashion e-commerce industry faces a significant challenge with return rates, with an average of 30% of online apparel purchases being returned due to size discrepancies. This issue leads to excessive operational costs and a larger carbon footprint due to unnecessary shipping and returns. Dopplr's virtual try-on solution tackles this problem head-on, promoting a more sustainable and customer-centric approach to online apparel shopping.

Commenting on the announcement, Sresht Agarwal, Co-Founder, Dopplr said, “Dopplr helps apparel brands boost their digital marketing ROI by garnering more value from the webstore traffic while checking their operational cost of returns, thus pushing profitable growth. We are glad to have Cornerstone Ventures as our partners, and we shall use the investment to grow our tech and scale our operations” 

Commenting on the funding, lead Investor Nanika Kakkar, Partner at Cornerstone Ventures commented, “We have been most excited about Dopplr’s tech platform that creates this digital-twin experience on AI powered 3D meshes. The platform has the potential to be extended to use-cases beyond virtual-try-ons to offer a metaverse experience and enable physical-digital inter-portability and eventually unlock Web3.0 ready solutions for digital commerce. .”