Dove launches campaign for Scalp+Hair Therapy Density Boost Serum

Dove, a leading beauty and personal care brand, has built a reputation as a trusted name, particularly known for its exceptional hair care products. Renowned for their nourishing formulas, Dove products address the needs of damaged hair. Continuing its legacy of innovation, the brand has introduced the new Scalp+Hair Therapy Density Boost range, supported by its campaign, “Change Hair Density, Change Hair Destiny,” reinforcing Dove’s commitment to providing tailored solutions for healthier, denser hair.

At the heart of the film is Dove’s Density Boost Revitalizing Scalp Serum which is a science-backed solution for achieving visibly fuller, thicker hair. The campaign encourages consumers to add this new scalp serum to see a visible change in their hair density in only 8 weeks*. Clinically proven to yield 10,000 more strands in just 8 weeks*, the serum penetrates 15 layers deep to strengthen roots and enhance scalp health overnight. Powered by 2.5% Niacinamide and 1.5% Zinc-Peptides, the formula creates a robust foundation for hair growth by fortifying the scalp barrier and revitalizing hair roots. An independent study on Indian hair revealed that 99% of women experienced visible improvement in hair density and thickness within 8 weeks^

“Dove’s Scalp + Hair Therapy Density Boost range represents a new era in hair care,” says Sairam Subramanian, Haircare, Vice President, HUL “With this innovative range, we aim to address one of the most pressing concerns for our consumers—thinning hair—by focusing on scalp health as the foundation for stronger, fuller hair. This launch underscores our commitment to delivering solutions that empower individuals to feel confident and beautiful, every day.”

Developed in collaboration with dermatologists and hair care experts, this innovative serum reflects Dove's dedication to effective scalp care, grounded in the latest scientific research. It offers added benefits, including easy application with a dropper, a calming fragrance for a soothing experience, and no pillow transfer, making it ideal for overnight use. True to Dove's clean beauty promise, the serum is free from sulfates, parabens, and dyes, and is PETA-approved for cruelty-free practices worldwide.

With Dove’s ongoing dedication to ethical practices and clean formulations, this range is set to become a go-to for individuals seeking an effective, dermatologist-backed approach to denser, healthier hair.

The Dove Scalp+Hair Therapy Density Boost Revitalizing Scalp Serum is available for INR 609 at

* Basis Independent Clinical study on scalp serum vs baseline, 2024

^Independent clinical study on scalp serum conducted on Indian hair’24.