Dream11 unveils ‘Champions Ka Game’ for Champions Trophy 2025

Dream11, the world’s largest fantasy sports platform, launched a new advertising campaign, “Champions Ka Game”, ahead of the Champions Trophy.  The campaign encourages cricket fans to rally behind the Indian team as they strive to emerge  again as champions.  

In a series of witty ads’ Indian cricketing icons gear up for the Champions Trophy 2025 —Virat  Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, Ravindra Jadeja, are  unable to recall recently becoming World Champions at the T20 World Cup 2024. The campaign  also features the legendary former Team India captain and Padma Bhushan awardee, Kapil Dev,  in a memorable medley of past and current World Cup winners. The story is ultimately capped off  by the players reminding us that champions don’t rest on their laurels. Instead, they start afresh  after any victory, knowing that only a fresh effort will get them the next success, not the memory  of past wins. "Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke  hum champion the", emphasizing the need for the team to focus on the task ahead and not rest  on past performances. 

Speaking about the campaign, Vikrant Mudaliar, Chief Marketing Officer, Dream Sports &  Dream11, said, “With Champions Ka Game, we aim to inspire fans to rally behind the Indian  cricket team as they chase their dream of winning the Champions Trophy 2025. As one of the  biggest fans of Team India, we shared the joy of the T20 World Cup win with over a billion Indian  fans and will be cheering them on at this year’s Champions Trophy. As the world’s leading fantasy  sports platform, Dream11 is committed to constantly raise the bar and deliver a world-class user experience. Through this campaign, we hope to reignite passion among cricket fans, encouraging  them to put their best foot forward each game, just like our star players, bringing their A-game  every day.” 

The 'Champions Ka Game' campaign features humorous interactions between fans and star  players of the Indian cricket team, set in relatable scenarios. Through light-hearted situational  comedy, the ads see fans reminding the players of their iconic victories.  

Dream11 continues to be a significant member of the cricketing ecosystem, with their top-tier  advertising investment on the broadcast of the Champions Trophy on JioStar on TV and OTT.  Dream11 has been a long-standing partner of BCCI as the Lead Sponsor of the Men’s and  Women’s National Cricket Team.  

Directed by acclaimed feature and ad film director Nitesh Tiwari, the campaign film has been  conceptualized by Tilt Brand Solutions and Zero Fifty while being produced by EarthSky Pictures.