Dreamworks Animation hosts first-ever live streaming event

DreamWorks Animation hosted live, red carpet coverage from the Los Angeles premiere of Shrek Forever After in real time on Facebook.

Using a Facebook account, fans sent their questions and messages to the show's co-hosts, internet personality David Lehre and recording artist Kaci Brown, on the red carpet.

The live stream featured interviews behind-the-scenes access and interviews from the red carpet. The cast of the film, including Mike Myers (Shrek), Eddie Murphy (Donkey), Cameron Diaz (Fiona), Antonio Banderas (Puss In Boots), Jon Hamm (Brogan), Craig Robinson (Cookie), Ryan Seacrest (Father of Butter Pants) and Walt Dohrn (Head of Story and Rumpelstiltskin) as well as members of Shrek Forever After's creative leadership team, including Mike Mitchell (Director and Butter Pants), Gina Shay and Teresa Cheng (Producers), Andrew Adamson, Aron Warner and John Williams (Executive Producers) as well as Josh Klausner and Darren Lemke (Writers) attended the premiere.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment