Durex India takes the digital route; launches a new website

Couples looking at enhancing their sexual life will now have one more reason to reach out to Durex. For consumers who want to enhance their knowledge and understanding about various elements of sexual well being to lead a healthier and pleasurable life, Durex has launched a dedicated India website - www.durexindia.com. The world’s leading sexual well being brand from RB (Reckitt Benckiser) has also partnered with Healthkart.com to give consumers an option to purchase their favourite products online on - www.healthkart.com/store/Durex.

Whether it is a teenager exploring their sexuality or a couple looking at reviving the steam in their relationship; www.durexindia.com can be their personalised expert counsellor. But what makes it unique is the level of customisation that it offers the visitors who can access content based on their current level of understanding and the category they are keen to explore across sex, health and relationships. Right from a basic guide on how to use a condom to dealing with sexual and emotional baggage in a relationship, it offers the content in a simplified and interactive formats such video and games.
Most of the consumers are hesitant while making a purchase of condoms at a retail outlet. To further add to the agony, the placement of packs in the retail environment is not prominent for numerous reasons. With an objective to make the buying experience more convenient and personal, the new dedicated e-commerce website (accessible via www.durexindia.com or at www.healthkart.com/store/durex ) will help consumers search through the array of products. The privacy settings further add to the comfort level while making a purchase with just a simple click.

Chander Mohan Sethi, SVP – South East Asia at RB, said that “Sex as a subject is still considered taboo in large sections of Indian society. In an environment, where it is not discussed candidly, there is a dire need of having an easily accessible source of credible information which helps consumers understand this space better. As the world leader in sexual well being, our insights reveal that a satisfying sex life can play a critical role in the emotional well being of an individual. Through the new website and a dedicated e-commerce portal, it is our endeavour to provide individuals across the country convenient access to various elements related to sexual well being and an opportunity to purchase their favourite Durex products at their own comfort with just a click.”

Prashant Tandon, Co-founder & MD at HealthKart.com added "We at HealthKart are very excited to partner with a top brand like Durex, which is a globally recognized leader in sexual wellbeing. This category is a natural category for ecommerce, and coming together of two market leaders will enable create a simple, easy and efficient experience for the consumers.  Often, people seek detailed information on sexual wellbeing products and feel uncomfortable shopping for these in traditional retail, which is not designed for a discreet yet informative experience. We hope to provide a great experience to our consumers and ensure all Durex products are delivered to them in our safe and discreet packaging."