Durex’s TBBT joins Goa Book Fair 2025 as health partner

Durex’s The Birds and Bees Talk (TBBT), Reckitt’s flagship growing-up life skills program, has partnered with the Goa Book Fair & Children's Literature Festival 2025 as its official Health Partner. Now in its third year, the festival celebrates literature, creativity, and learning, bringing together authors, educators, book lovers, and young minds from across India. Scheduled from February 27 to March 3, 2025, this year’s edition is set to be the largest yet, with over 30,000 visitors expected.
As part of this collaboration, Durex TBBT, implemented by Plan India and Worship Goa, will offer an immersive festival experience featuring interactive workshops, live performances, storytelling sessions, and engaging activities aimed at fostering meaningful conversations on growing-up life skills, health, and well-being. Adding to the excitement, Padma Shri Awardee and legendary musician Remo Fernandes, alongside children, will inaugurate the festival and unveil the Durex TBBT Experience Zone, reinforcing the festival’s commitment to education, creativity, and youth empowerment.

Championing Life Skills Education
Ravi Bhatnagar, Director, External Affairs & Partnerships, Reckitt – South Asia, stated: "Education and awareness are key drivers of social transformation. At Reckitt, we are committed to integrating growing-up life skills learning into everyday conversations. Our partnership with the Goa Book Fair & Children's Literature Festival and the Viva Goa Carnival Parade marks a significant step in embedding life skills education into mainstream cultural discourse. By engaging young minds through immersive experiences, we are not just imparting knowledge – we are fostering a mindset shift towards inclusion, consent, and overall well-being."
Expanding its reach beyond the festival, Durex TBBT will also participate in the iconic Viva Goa Carnival Parade in Margao, embedding its core messages of awareness, inclusion, consent, equity, and protection into Goa’s vibrant cultural landscape.
Empowering Young Minds through Collaboration

Mohammed Asif, Executive Director, Plan India, shared: "At Plan India, we're dedicated to weaving essential life skills into everyday dialogue. Our collaboration with the Goa Book Fair & Children's Literature Festival and the Viva Goa Carnival Parade is a significant step towards mainstreaming this education. By empowering youth to navigate diverse social settings confidently, the Durex TBBT programme equips them to make informed decisions about their health, well-being, and safety, laying the groundwork for a fairer future."

Divya Sharma, Director - Worship Design Goa, added: "We are proud to introduce Durex The Birds and Bees Talk in Goa, a state known for its vibrant culture and rapid development. As adolescents navigate the complexities of multicultural social interactions while shaping their identities, it is crucial to equip them with the right knowledge and skills. The Durex TBBT programme is designed to empower young people with the confidence to make informed decisions about their health, well-being, and safety."
Transforming the Festival Experience with Durex TBBT
Visitors to the Goa Book Fair & Children's Literature Festival can engage with the Durex TBBT Experience Zone, which will feature:
• Life-sized book cover photobooths aligned with the festival’s literary theme, offering visitors a unique and interactive keepsake.
• Engaging 3D character cutouts with QR codes, linking to Dr. Rexpert, Durex TBBT’s AI-powered WhatsApp chatbot, providing interactive life skills education.
• Interactive kits and materials for students and parents, making essential topics accessible and engaging.
• Live musical performances, including a special act by Joanna Fernandes, enhancing the festival’s vibrant atmosphere.
• Beloved TBBT mascots, Bubble & Joy, engaging children and parents with activities and fun giveaways.

As the Goa Book Fair & Children's Literature Festival 2025 prepares to captivate audiences, Durex TBBT stands at the forefront, seamlessly blending education, culture, and transformation to build a more inclusive, informed, and empowered future for the youth.

Also Read: Durex's #ExplorersWanted campaign encourages couples to explore