DVR a hit in India: Survey

Owners of DVRs such as Tata Sky and the Hathway Digital Set Top Box PLUS Personal Digital Video Recorder questioned for the survey overwhelmingly said that a DVR makes TV viewing more enjoyable (88%), and enables them to find and watch more interesting programmes (64%).

A number of respondents remarked specifically on how a DVR is easy to use and has improved their lives.

The survey was carried during August-September 2009. The telephone survey involved 250 people across India, aged 18 to 83 years' old, who have a DVR at home.