Effie awards coming soon

The Ad Club Bombay is all set to launch the Effie Awards. The awards ceremony is on December 16 at the Royal Western India Turf Club.

These awards will provide a opportunity for professionals in marketing and brand management to go through case studies that have effectively leveraged advertising to build successful brands.

The awards will be given across seven categories.There will be the Grand Effie, People's Choice Award, Effie Agency of the Year, Effie Client of the Year, Marico Uncommon Sense Award, Yahoo! Big Idea Chair Award and Brand Equity Bravery Award.

700 professionals from the advertising, marketing, media, research and PR fraternity are expected to attend the function.