Emami Group ropes in JWT, O&M, On Ads

Emami Group, the manufacturer of FMCG products and with a focus on personal and beauty products has now launched edible oil brand, "Healthy and Tasty'.

And to promote this new product, the group is all set to launch a campaign, which will go on air soon. According to the reports the creative duties of the brand have been given to JWT, O&M and On Ads. While the ad film has been directed and conceived by Prahlad Kakkar and Adi Pocha, respectively. The Group has also roped in MS Dhoni and Preity Zinta for the brand communication.

Reports say that the campaign will be supported by on-ground promotional activities.