Enhance your sports viewing experience with LG

If you are a sports fan and love to watch a game in the comfort of your home with your family and friends, then this is just what you always wanted. With several international games round the corner, it's time for the sports aficionado to switch to a technology that promises a truly world-class viewing experience.

For sports lovers who love watching an action-packed cricket game, LG's IPS Technology LCDs will help you enjoy flicker'free motion pictures. In case you don't want the commentary to die out in a cacophony of human voices in the background, the "Clear Voice' feature alters the sound balance to reduce the background noise. So it's time to bring out the popcorn and enjoy a great match with LG's IPS Technology LCDs.

LG's In Plane Switching (IPS) technology is one of the world's leading LCD technologies, and innovatively aligns liquid crystal technology to increase the viewing angle. With an IPS panel, one is assured of vivid and clear moving images because of excellent Moving Picture Response Time (MPRT) performance and variation. Cricket fanatics can be assured that there will be no colour distortion from any angle because of no shift in gamma rays, thus being least strenuous to human eyes. The touch panel is also vastly stable as moving picture image sticking does not occur.

According to a recent AC Nielsen survey, Indian audiences are warming up to IPS technology. The survey conducted in five metros ' Mumbai, Delhi, Kolkata, Chennai and Bangalore ' has revealed that IPS panel technology is emerging as a favourite among people in the age group of 25-39. It also revealed that awareness of the panels has increased from 9.0% in March 2009 to 16.6% in December 2009.