‘Eshtory’ appoints Preetam Thingalaya to lead marketing

Preetam Thingalaya has moved on from Mirum India, a VML Company, where he served as Vice President - Media. He has now taken on the role of Head of Marketing at OrangeGlobal Stories' audio storytelling platform, 'Eshtory'.

With over two decades of experience across leading agency businesses, including stints at Mirum VML India, Mindshare, PHD Media, and Hungama, Preetam brings a wealth of expertise to his new role. At Mirum India, he led the media practice, significantly contributing to business growth and providing strategic direction, with a particular focus on programmatic and performance marketing.

In his new role at 'Eshtory', Preetam is expected to leverage his extensive experience to drive marketing strategies, brand positioning, and audience engagement for the platform as it aims to redefine the audio storytelling landscape.

His extensive expertise in digital and media strategies will strengthen Eshtory’s positioning in the competitive audio storytelling space. As the platform aims to build a strong connection with Indian audiences and brands, Thingalaya’s leadership in marketing will play a key role in shaping its growth trajectory.

This transition marks an exciting chapter in Preetam's illustrious career, as he continues to make significant strides in the evolving digital and media ecosystem.

Also Read: OrangeGlobal Stories unveils ‘Eshtory’, platform for Audio Storytelling