Essilor launches new Varilux campaign featuring Virat Kohli

Essilor, the global leader in prescription lenses, has unveiled its latest Varilux campaign, featuring Indian cricket star Virat Kohli as the brand's ambassador.
The campaign promotes Varilux® progressive lenses as the ideal vision correction solution for people over 40 affected by presbyopia, a common age-related condition.

In the campaign, Kohli champions Varilux® lenses by recommending them to his coach, emphasizing their ability to provide sharp vision at all distances. Varilux® lenses, first invented in France in 1959, have become the top-selling progressive lenses worldwide, offering instant sharp focus from near to far. The new Varilux® XR series™ lenses, engineered with AI technology, continue to innovate in vision care.