Estée Lauder invites you to #CelebrateFestiveRituals

As the festive season draws near, Estée Lauder honors the profound significance of Indian Festivals across Diwali, Navratri, Karwa Chauth, Durga Puja, and countless others recognizing them not only as moments of cultural importance but also as powerful expressions of empowerment and self-identity for women across India. Estée Lauder’s festive campaign celebrates the country’s rich regional diversity, to embrace the vibrant mosaic of Indian traditions. By shining a light on the rituals and cultural nuances that shape these celebrations, the brand underscores the beauty of inclusivity, amplifying the unique stories and traditions that unite us all.

This year, Estée Lauder has partnered with four extraordinary trailblazers, each a luminary in their field, who have made a significant impact through their talent and influence. Together, they share their unique stories and emotional connections to festive celebrations, creating a campaign that resonates deeply with our audience and elevates the spirit of the season.

Manushi Chhillar, with her grace and intellect, brings her own blend of tradition and modernity to Diwali, perfectly reflecting Estée Lauder’s ethos of timeless beauty. Her ability to seamlessly bridge cultural heritage with contemporary values makes her the ideal ambassador for Diwali, embodying joy, light, and empowerment that the festival represents.

Roshni Chopra embodies the essence of Karwa Chauth, celebrating with grace and reverence. Her vibrant preparation for the festival, adorned in exquisite traditional attire, reflects her heartfelt belief in the ritual, making her the perfect ambassador for this occasion.

Shivani Bafna, with her passion for dance and a multicultural background, captures the joyous spirit of Navratri. As a representation of the global diaspora, she perfectly aligns with Estée Lauder’s commitment to inclusivity, bringing vibrancy and authenticity to our campaign.

Rukmini Maitra’s profound connection to Durga Puja, combined with her influential presence, makes her an ideal choice to showcase the cultural depth of this cherished festival. Her deep-rooted ties allow her to authentically represent its significance, embodying the rich heritage and traditions Estée Lauder seeks to celebrate.

Through this dynamic collaboration, Estée Lauder beautifully weaves together stories of empowerment and celebration, creating a campaign that transcends boundaries and honors the diversity of India’s festive traditions.

Shagun Singh, Brand Director at Estée Lauder, shared, “Our campaign, '#CelebrateFestiveRituals,' is a strategic tribute to India’s rich and diverse festive landscape. By highlighting the distinctive beauty and stories of individuals across Diwali, Navratri, Durga Puja, and Karwa Chauth, we are deepening our commitment to regional diversity. This initiative underscores Estée Lauder’s role in enriching, elevating and celebrating beauty rituals of our consumers during this joyous season, ensuring that our brand resonates with their unique cultural experiences”.

"I am so excited to be part of Estée Lauder's festive campaign again. This campaign not only highlights the joy of the season but also emphasizes the importance of taking time to self-care, to spend that quiet moment with yourself, to celebrate the rituals that matter. I feel proud to represent a brand that values inclusivity. For me, getting ready with Estée Lauder during Diwali is more than just a beauty routine; it symbolizes confidence and self-expression.” quotes Manushi Chhillar, Global Brand Ambassador for Estée Lauder.

With a legacy of innovation, the brand offers high-performance products tailored to diverse needs.  The Advanced Night Repair Serum is an iconic product that ignites 7-night repair actions to visibly reduce multiple signs of aging. The Revitalizing Supreme+ Youth Power Crème is a multi-action moisturizer that improves firmness and radiance, infused with Moringa for deep hydration.

For a flawless base, the Double Wear Stay-In-Place Foundation provides 24-hour coverage with a natural matte finish, effectively controlling oil and smoothing pores.

The New Pure Color Explicit Silk Matte Lipstick offers ultra precision, silk matte explicit color in one swipe, while Beautiful Magnolia captures the essence of blooming magnolia with a fresh, floral fragrance that embodies elegance and femininity.

The Pure Color Envy Luxe Eyeshadow Quad features vibrant shades and rich finishes for luxurious eye looks.