Excel Home Decor unveils new brand communication “Beautiful Made Easy"

Excel Home Decor is a leading name in home decor solutions ranging from Wallpaper | Customized Wallpaper | Flooring | Fabrics |, offering a 10,000+ diverse selection from leading manufacturers worldwide. With over 25 years of excellence and 15 million + satisfied customers, Excel Home Decor is your destination for quality and innovation in home decor. It has launched their first brand film “Nazar Naa Lage”, An Indian home grown phrase which we all use very frequently when we do or buy anything which is close to our heart. This approach reflects Excel's commitment to making home decor beautiful and accessible, as encapsulated by its tagline, "Beautiful Made Easy."

The decision to forego dialogue stemmed from the need to effectively showcase Excel's diverse product range, encompassing wallpapers, fabrics, and flooring. A minimalist & a subtle approach was chosen to humanise the brand and keep the audience hooked till the end. The campaign has garnered positive reactions from audiences and the trade alike. The core communication, "Beautiful Made Easy" resonates strongly, highlighting Excel's commitment to simplifying the process of selecting, acquiring and setting up home decor bringing aesthetics from all over the world.  

Excel Home Décor  transforming Indian homes for the past 25 years with beautiful makeovers, our legacy remains true to its core philosophy - 'Beautiful Made Easy.' With 15M+ happy homes and counting, elegance keeps mounting!

 According to Nilagrib Mondal, Marketing Head at Excel Home Decor “We have worked to define the narrative of the Brand. The idea was to communicate that having beautifully decorated interiors need not be a cumbersome process. Hence, ‘Beautiful Made Easy’ seemed like the perfect narrative that could capture Excel’s mission & vision. This narrative defines Excel’s core ethos with our product range at the heart of it all. The initial responses from the digital community are really good. Overall, this content bucket has given a very positive impact in both B2B & B2C segment. “

 Arnab Samanta, Director, Content & Strategy at Digitale (A division of Lookad India) said “We at Digitale created an over-the-top communication to showcase the products USP’s much more convincingly leading to “Beautiful Made Easy” home décor. We wanted to touch upon the points of the customers which makes their purchasing decisions easier, draw attention to the product offline and increase awareness about the product & its accessibility online.”