Fabindia partners with ITC Sunfeast Baked Creations for culinary delights

Fabindia, India’s leading lifestyle brand renowned for its dedication to traditional craftsmanship and contemporary design, has announced an exciting partnership with ITC Sunfeast Baked Creations. This collaboration aims to establish dine-in cafes at select Fabindia stores across the country.
Founded in 1960, Fabindia is one of India’s largest and most respected retailers, with 358 stores in 129 locations, 11 international outlets, and a strong commitment to sustainable business practices. This partnership with ITC Sunfeast Baked Creations enhances Fabindia's retail experience by integrating quality baked goods into its offering.
ITC Sunfeast Baked Creations caters to Indian consumers' passion for high-quality baked products, innovating flavors and textures to suit local tastes. Known for its cakes and pastries, ITC combines expertise in baking with convenience, particularly in the food delivery sector, ensuring that customers can enjoy a rich array of baking experiences.
The cafes will feature an eclectic menu that includes pull-apart bagels, croissants, gourmet breads, and an extensive selection of beverages. Customers will also have the opportunity to celebrate birthdays, place bulk orders, and enjoy Diwali gifting and kitty party services at the ITC Sunfeast Baked Creations Cafés.
A spokesperson for Fabindia expressed enthusiasm about the partnership, stating: “We are super excited to collaborate with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail; it’s about the total experience. Our shared commitment to quality and freshness reflects our common values. Health, nutrition, and quality are paramount, and Fabindia is dedicated to balancing taste with ethically sourced ingredients that align with our customers’ choices.”
An ITC spokesperson added: “We are thrilled to partner with Fabindia, a pioneer not only in retail but also in the craft space. Our ethos centers on offering the best food made with the finest ingredients. ITC Sunfeast Baked Creations is privileged to collaborate with Fabindia, enabling us to reach and delight customers in many more locations across India.”