FACIT Innerwear launches a its first print ad-campaign

FACIT Innerwear, men's brand from Forbes Brands, part of Shapoorji Pallonji's Gokak Textiles Limited, has launched its first print ad-campaign 'Let Mr. Right Guy wait' addressing this change. The campaign created by Ogilvy, has been launched in New Delhi, Mumbai and Bengaluru.

The new innerwear brand promises to bring about revolution in the innerwear segment and the new ad-campaign aligns with the brand's ideology. The path-breaking ads take a step forward to bring innerwear brands out of the 'brochure oriented' communication to 'lifestyle' focused. The creatives are designed to talk beyond 'just comfort' and define the personality of the endorser.

"Today, Abhishek Bachchan in Raavan and John Abraham in Dhoom are more popular than their 'MR. RIGHT' protagonists. It is a clear indication that today's men are ready and open to flaunt grey traits of their personality, bring the bad, naughty and flamboyant side out. But does this change in their personality reflect in their wardrobe, probably not. FACIT Innerwear not only brings the designs and styles to match this change, but also makes them comfortable in sporting their attitude out loud," said Nischal Puri,

CEO, Forbes Brands.