Farah Ali Khan the "Wills Twitter Face' for WIFW AW'10

Wills Lifestyle, ITC's premium fashion brand, has announced that renowned jewellery designer and one of the most active celebrity on Twitter Farah Khan Ali is the "Wills Twitter Face' at the forthcoming Wills Lifestyle India Fashion Week, India's foremost fashion and trade event.

Wills Lifestyle has initiated this association with @FarahKhanAli to explore the platform of new age media to engage with the patrons of WIFW in an interesting fashion. It is an effort taken towards striking an instant connect with its patrons and followers of the fashion week. Recognizing the growing popularity of Twitter in India and especially of @FarahKhanAli on this platform, Wills Lifestyle decided to take on board @FarahKhanAli as the "Wills Twitter Face' to cover the event for this medium.

In the last edition of WIFW, for the very first time in the world, celebrity ' @GulPanag had tweeted directly from the event venue on the on-goings of the Wills Lifestyle India Fashion Week. She attended all the fashion shows and tweeted pictures of the ramp show and her at the fashion week which created a lot of buzz on Twitter.

@FarahKhanAli will be present at the venue on all five action-packed days to review the shows and tweet on the daily dose of fashion week news. She will connect with her followers (which are more than 13000) and share her views on the ramp shows, upload pictures of the event and respond to tweets. All Tweeple can now follow @FarahKhanAli and get live updates from the event itself! They also stand to win invites to the event by following her updates.

@FarahKhanAli regularly features in the Top 10 Twitterers for India (as compiled by website india.twirus.com).

Atul Chand, Divisional Chief Executive - ITC's Lifestyle Retailing Business Division, said, "This season we are delighted to associate with Farah Khan Ali to be the "Wills Twitter face' of Wills Lifestyle India Fashion Week. Farah Khan Ali is a regular on twitter and enjoys a lot of support and fan following on the website. Through this association we will be able to reach out to a large fan following on Twitter and create excitement around WIFW."

Speaking on this association, Designer Farah Khan Ali said "I am excited to be associated with Wills Lifestyle in this unique way. I promise to bring to my followers regular updates from the venue and to give them a glimpse of the fashion's grandest celebration, Wills Lifestyle India Fashion Week. Watch-out for my tweets as you stand to win a chance to get invited to the event. We will surely have a lot of fun on Twitter!"