FCB retains top spots in The One Club’s Global Creative Rankings

FCB ended 2024 repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.

For the APAC region, Dentsu Tokyo is the top-ranked agency (and #6 worldwide), followed by The Monkeys Sydney (#17), Colenso BBDO Auckland (#18), TBWAHakuhodo Tokyo (#19), and VML Australia Sydney (#21).

The annual worldwide benchmark report, which is free to view, is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.

“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”

Highlights of the Global Creative Rankings 2024:

Global Agency Rankings

• FCB New York
• Rethink Toronto
• McCann New York
• TBWAMedia Arts Lab Los Angeles
• Serviceplan Germany Munich
• Dentsu Inc. Tokyo
• FCB Chicago
• Marcel Paris
• VML New York
• Ogilvy PR New York, Publicis Conseil Paris (tie)

Independent Agency Rankings

• Rethink Toronto
• Serviceplan Germany Munich
• Wieden+Kennedy Portland
• Brand-Side Agency Rankings
• Google Brand Studio San Francisco
• Apple Marcom Cupertino
• Superette, the Creative Studio at DoorDash San Francisco

Design Firm Rankings

• The New York Times MagazineNew York
• OlssønBarbieri Oslo, PILLS Beijing (tie)

Agency Network Rankings

• FCB Global
• Ogilvy Group
• VML

Independent Agency Network Rankings

• Rethink 
• Serviceplan Group
• Wieden+Kennedy 

Agency Holding Company Rankings

• Interpublic Group
• WPP
• Omnicom Group

Production Company Rankings

• Helo Los Angeles
• Smuggler New York/Los Angeles
• Wolf Credo Production Co Buenos Aires

Music & Sound Company Rankings

• Citizen Music New York/Los Angeles
• DaHouse Audio Los Angeles
• Grayson Music Toronto

Regional agency results are as follows:

• APAC Agency of the Year: Dentsu Inc. Tokyo 
• Europe Agency of the Year: Serviceplan Germany Munich
• Latin America Agency of the Year: Grey Colombia Bogotá, VML Colombia Bogotá (tie)
• Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
• North America Agency of the Year: FCB New York
• Brand of the Year: Michelob ULTRA
• Brand Parent Company of the Year: AB InBev
• Non-Profit Client of the Year: Digital Public Library of America
• Highest-Ranked Work: “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA 

The Global Creatives Rankings for individuals, listed at the agencies where they worked when the winning entries were produced, are as follows.

Highest-Ranked Creative 

• Danilo Boer, global creative partner, FCB Global
• Liz Taylor, global CCO, Ogilvy
• Cassiano Derenji, EP, DaHouse

Highest-ranked creatives by title, listed at the agencies where they worked when the winning entries were produced, are as follows.

• CCO of the Year: Michael Aimette, Gabriel Schmitt, FCB New York (tie)
• ECD of the Year: Xavier Blais, Rethink Toronto 
• Director of the Year: Lucia Aniello, Hungry Man, Anna Mantzaris, Passion Pictures (tie)
• Designer of the Year: Malik Dupree, Chocho Han, Shyla Lindsey, McCann New York (tie)
• CMO of the Year: Benoit Garbe, Anheuser-Busch

Country Rankings

• United States
• Germany
• Canada
• Japan
• France

Region Rankings

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Global College Creative Rankings

• Brigham Young University Provo 
• Filmakademie Baden-Württemberg Ludwigsburg
• ArtCenter College of Design Pasadena
• Berghs School of Communication Stockholm
• School of Visual Arts New York

Rankings are calculated based on points garnered for award wins at all of The One Club’s global, regional, and local shows.

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.

Also Read: FCB India Welcomes Anupam Chauhan as Executive Vice President