FDCI and NGO Khushii join hands to raise funds for development

Fashion Design Council of India (FDCI), India's largest player in the business of fashion and Khushii - Kinship for humanitarian, social and holistic intervention in India have joined hands to support the NGO's global development initiative, the 'World Action Forum'. The partnership will be formally announced and flagged off at the 15th edition of the Wills Lifestyle Fashion Week Autumn/Winter 2010. The forthcoming fashion extravaganza will showcase design-inspired art on auto-rickshaws and will range from handpicking, depictions of life in everyday India amongst others. Twelve high profile contemporary artists will lend their creative touch and paint on these vehicles.

Collectibles in their own right, these limited edition auto-rickshaws will be formally unveiled at the opening ceremony of the Wills Lifestyle India Fashion Week. An auction will take place thereafter at the inaugural evening and funds raised from this auction would then be utilized for various developmental initiatives in line with the World Action Forum.

Artists who will be a part of this unique initiative include Dilip Sharma, Farhad Hussain, George Martin, Hindol Brahmbhatt, Jaishree Burman, Jagannath Panda, Paresh Maity, Sanjay Bhattacharya, Satish Gupta, Sudhanshu Sutar, Yusuf Arakkal and Nitin Bal Chauhan.

Commenting on this noble cause, Mr. Sunil Sethi, President, Fashion Design Council of India (FDCI) said, "As a non-profit organization, we at FDCI always felt it's our mandate to work towards the upliftment of the communities we reside in and help the underprivileged realize their dreams. We see the same commitment in Khushii's World Action Forum Initiative (WAF) to empower and develop sustainable livelihoods. The 15th edition Wills Lifestyle India Fashion Week will be an ideal platform to introduce this initiative to create awareness within the fashion fraternity."

He added, "We are pleased to partner with Khushii to achieve our goals towards social and economic development. Under their umbrella, we are sure that our reality will come true to improves lives of the poor and just being a part of that process will give us satisfaction."

Harveen Kapoor, General Secretary, Khushii said "Our partnership with FDCI is a major step for cohesive working towards India Development under the aegis of World Action Forum."

Leena Singh, Board Member Khushii said "Being the former Board Member of FDCI for many years and now being on the Board of Khushii, there cannot be a happier and more proud moment for me when, with the support of Mr. Sunil Sethi, President, FDCI, I have been successful in putting both the bodies together for the betterment & upliftment of the other India."