FDCI ropes in 14 sponsors for WIFW

Fashion Design Council of India has announced a solid list of 14 commercial partners to bring to life the creative brilliance of the Indian designers for the forthcoming 15th edition of Wills Lifestyle India Fashion Week (WIFW) Autumn/Winter 2010 event at the NSIC Exhibition Complex, Okhla, New Delhi. Over the years the various sponsors have supported FDCI, a not for profit organization, to grow and be recognized as India's apex industry body in the field of fashion.

Through the various prestigious brand associations, FDCI has been able to generate funds and promote the names of their designers across the global footprint and pushed boundaries for them. It is through the sponsorship support and the WIFW platform; both established and emerging designers have been able to showcase their collections to domestic and international buyers, fashion enthusiasts and media.

With 43 shows and 75 designers on the show schedule Wills Lifestyle India Fashion Week brings before the Indian and International clientele five gripping days of unconditional fashion and serious business.

The prominent brands associating with Wills Lifestyle India Fashion Week, Autumn/Winter 2010, from 24-28 March, 2010, are:

Wills Lifestyle ' Title Sponsors

Fiama Di Wills ' Associate Sponsor

Spice Mobile ' Gold Partner

Chivas ' Fashion Partner

Hewlett Packard ' Major Partner

Audi ' Official Car Partner

Kingfisher ' Good Times Partner

NDTV ' Lifestyle Partner

P7 ' Official Broadcast Partner

Elle ' Magazine Partner

Burn ' Official Beverage Supplier

Indiatimes.com ' Online Partner

Stylekandy.com ' Official Update Partner

BIG 92.7 FM ' Radio Partner

Welcoming the Sponsor and Partners for WIFW AW 2010, Sunil Sethi, President, FDCI said, "We are proud to announce our prestigious partners for the Wills Lifestyle India Fashion Week Autumn/Winter 2010. These brands have added dynamic synergy and imprinted their influence within this evergreen B2B fashion event. On behalf of FDCI, I would like to thank our sponsors who have been the pillars holding us strong, despite the economic slowdown. It's is through their association that WIFW is now recognized as Asian fashion hub."

Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing, said, - "Wills Lifestyle India Fashion Week is India's grandest celebration of fashion. The coming together of India's leading designers and support from all sponsors at this unique platform is a reflection of the event's stature and grandeur. We look forward to another hugely successful edition of the WIFW."