Ferns N Petals Partners with 20:20 MSL; All set to build its brand in India

20:20 MSL India, part of MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement company and the largest PR and social media network in India, today announced that it has been selected by Ferns N Petals as their strategic communications partner in India. 

 

Ferns N Petals, the leading branded flower retail chain in India, has partnered with 20:20 MSL to build brand awareness and manage its reputation as the company looks to intensify its Tier II, Tier III city outreach in India, strengthen its online retail presence and expand overseas. 

 

20:20 MSL’s seven offices across India will work with Ferns N Petals on a nationwide mandate, spearheaded by 20:20 MSL’s National Capital Region (NCR) Office in New Delhi. The agency has been tasked with drawing on its strategic communications expertise to creatively engage consumers and India online retail industry stakeholders on a nationwide scale. 

 

Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL, said, “Retail is a fast growing sector in India and Ferns N Petals is an exciting brand to partner with in such an environment. According to a recent report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) the online retail industry in India is predicted to be worth Rs 7,000 crore (1327 million USD approx.) by 2015 as a result of easy availability of broadband services, increasing internet penetration and rise in disposable incomes and we look forward to helping Ferns N Petals grow its online presence. We are thrilled at the opportunity to build the Ferns N Petals brand and help achieve its growth objectives.” 

 

Mr. Vikaas Gutgutia, Managing Director, Ferns N Petals, commented, "We were interested in working with an agency that can partner us in our growth. 20:20 MSL’s deep public relations expertise, knowledge of emerging markets in Tier II, Tier III cities and capability to seamlessly implement national campaigns, will be invaluable in strengthening our presence in India’s retail sector and expanding into overseas markets.”