Ferrero India taps Medha Shankar to promote Confetteria Raffaello this Valentine’s Day

Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products is set to mark Valentines Days with Confetteria Raffaello, it’s a signature almond and coconut confection, perfect for heartfelt confessions. This year, the brand introduced contemporary actor Medha Shankr as the new face of Raffaello, capturing the magic of young love in a delightful and playful digital ad film.

Bringing her charm to the film, Medha introduces a story of Raffaello’s unique indulgent layers -- fragrant coconut flakes, velvety creamy filling around its delicate core of a whole almond -- symbolizing the many facets of romance. The film beautifully weaves a tale of innocence, mischief, and the universal emotion of love 

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The film unfolds with a young college boy preparing to ask his crush out on Valentine’s with a handwritten note and a box of Raffaello. As the note makes its way through eager friends in the classroom, it finally reaches Medha, who reads it with a shy smile. The message is simple yet sweet: "Raffaello for my valentine. Will you be mine?" Just as he waits anxiously for her reply, he receives a “Yes” from Medha confirming to be his Valentine but with a playful twist: "But where is my Raffaello?" He looks up, only to discover that his friends, who were supposed to help, had cheekily eaten Raffaello. 

This Valentine’s, Raffaello invites everyone to ‘Say Hello with Raffaello’ and confess their love. 

Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “Our communication is a vignette of romance, a glimpse into the playful anticipation and shared joy that defines those first days of romance. Raffaello is a new launch in the Indian market and actor Medha Shankr, our new brand endorser, reinforces its merit as an indulgent and thoughtful gift for someone you love. 

Raffaello is available in two pack sizes:  A 15-piece pack priced at Rs 495/- and a 3-piece pack priced at Rs 99/- which is suitable for gifting, sharing and self-consumption.

It is available at leading outlets across India, including Modern trade stores, e-commerce platforms and other channel partners.

Also Read: Ferrero India elevates Hamid Touil as the Region Head