Festivals overshadow cricket
The T20 matches haven't done well this time round. This can be attributed to the fact that the tournament was held during the festival season. Once, packed stadiums and high TV TRP used to show the cricket madness in India.
But people didn't show their love towards cricket during the recent tournaments. Cricket fans in India†where disappointed by the inaugural Champions League, hyped as a billion-dollar sporting spectacle.
Television rating points (TRPs) for the first 13 days of the Champions League matches beginning 8 October were an average of 0.67% on ESPN's Star Sports and Star Cricket channels. This shows that cricket fans ignored the game.
According to the experts, match dates should be post phoned during festival season.
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