Fiama's shower gel gets 'Product Of The Year 2010'

Fiama Di Wills, the premium personal care brand offering a range of Shampoos, Conditioners, Bathing Bars and Shower Gels has bagged the prestigious Product of the Year Award in the soap category for their new product the Fiama Di Wills Transparent Gel Bathing Bar. Celebrated Bollywood actress Deepika Padukone, the brand ambassador for Fiama Di Wills announced this grand achievement at India's largest fashion extravaganza, the Wills Lifestyle India Fashion Week.

Elated at the win, Deepika Padukone, Brand Ambassador, Fiama Di Wills, said,"It's a great honour for me to be here today on the occasion of Fiama Di Wills Gel Bathing Bar winning the prestigious Product of the Year Award. It gives me immense pleasure to be associated with a premium brand like Fiama Di Wills. I am elated that consumers too have loved this unique bathing bar with exotic natural ingredients. It's a perfect mix of nature and science and I am proud to be endorsing the Fiama brand."

A proud Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, said, "For Fiama Di Wills, the award provides endorsement to its innovative approach in the highly competitive and crowded personal care market, where it has achieved success by changing the rules of the game. The Fiama Di Wills Gel Bathing Bar is a result of 6 long years of research and development, where through the use of an innovative liquid crystal freezing technology Fiama Di Wills has developed a mild and transparent gel bathing bar which gives the consumer not only the exquisite experience of a shower gel but also the convenience of a bathing bar format."