Filamchi Bhojpuri Channel revamps its branding with new avatar

Filamchi Bhojpuri channel has revamped its branding and style for reflecting the preferences of Bhojpuri audiences. It has further incorporated meaningful changes, introducing a host of  new entertainment options. 

“We’re excited to introduce Filamchi Bhojpuri’s dynamic new look, designed to celebrate both modern sensibilities and the unique cultural essence of our viewers,” says Aditya Pittie, MD, IN10 Media Network. “The updated on-air style is bright, fresh, and rooted in the values that resonate deeply with our audience. With new programming—like exclusive premieres, music specials, and in-house productions we’re committed to bring family entertainment that’s engaging and meaningful. Our campaign, led by popular stars Amrapali Dubey and Kajal Yadav, introduces this updated look and highlights a special viewer initiative that brings families closer. Through these changes, we’re enhancing the viewing experience and strengthening our connection with Bhojpuri-speaking audiences across generations.”

To promote this new look, the channel has collaborated with regional superstars Amrapali and Kajal Yadav in a campaign to raise awareness about the refreshed look and upcoming programming. Filamchi has always been closely connected with the Bhojpuri community, understanding its evolving aspirations and sensibilities. This modern perspective is evident in the new Filamchi Bhojpuri look, which blends vibrant colors and a contemporary design in harmony with the fresh outlook and enthusiasm of the audience. The launch of the new logo and style is scheduled for November 7, 2024, aligning with the auspicious Chhath Puja, a revered day in Bhojpuri culture.

One of the highlights of Filamchi's new phase is the introduction of *World Television Premieres*, presenting films that focus on prominent family and social themes. Additionally, Filamchi will now produce its own films through Filamchi Bhojpuri’s Home Productions, providing a platform for local stories and talent. This will bring authentic Bhojpuri essence and family-centric narratives to viewers. Besides new films, Filamchi Bhojpuri will offer an array of music and devotional programs for its audience.

The channel is also committed to considering viewer feedback to continually enhance content quality and appeal. As a token of appreciation, Filamchi will offer gifts to viewers from time to time, adding a special touch to their viewing experience. This new phase is bound to secure a unique place in the hearts of viewers, prioritizing their preferences above all else.