Finolex Cables' campaign celebrates togetherness in modern living

Finolex Cables, India’s leading manufacturer of electrical and communication cables, has unveiled its latest iteration of the ‘No Stress. Finolex’ campaign, bringing forward a nostalgic yet modern-day reimagining of how Finolex products make homes the hub of connection and community. The campaign promotes the company’s top-tier products, including FinoUltra Wires, Smart Door Locks, LEDs, and BLDC Fans, through a series of light-hearted, relatable, and engaging ads.

The campaign taps into the heartwarming idea of how, in the past, a new TV in the neighbourhood would bring people together. In today’s world, Finolex products take on a similar role – creating homes where neighbours, friends, and even professionals are drawn to carry out their daily tasks, making the home a vibrant and busy gathering spot. Each of the four ads showcases a different product and its unique ability to elevate the home’s functionality, comfort, and community appeal.

For the FinoUltra Wires, the ad humorously shows how everyone in the neighbourhood ends up using the home’s electrical outlets, knowing that the wires’ superior resistance and high current-carrying capacity ensure higher safety. Whether it’s people charging their devices, plugging in appliances, or setting up workstations, the house becomes an unofficial public utility thanks to the wires leveraging advanced Electron Beam (E-Beam) technology to deliver 75% higher current capacity, compared to standard wires, thus reducing energy loss, minimizes overheating and optimizes performance. It also maintains operational integrity at temperatures up to 125°C, making them ideal for use in outdoor and extreme environments. The technology enables FinoUltra wires to extend their lifespan to over 50 years.

In one ad featuring BLDC Fans, the home becomes a surprising hotspot for drying clothes! Families from the neighbourhood flock to the house to take advantage of the fans’ superior air circulation, which makes drying laundry an effortless task. With their sleek designs, remote control capabilities, and Five Star rated BLDC motor, the fans not only add style to the home but also become an essential household tool for both the family and their neighbours.

“This campaign taps into the essence of togetherness that’s deeply rooted in Indian culture. We’re not just showcasing products; we’re highlighting how Finolex is transforming homes into spaces where deeper human connections can thrive,” said Amit Mathur, President, Sales & Marketing, Finolex Cables. “Our strategic vision is to continue innovating with solutions that not only meet the technical demands of modern living but also enhance the emotional and communal aspects of home life. Every Finolex product is designed to make homes more inviting, comfortable, and secure, and this campaign perfectly reflects that vision.”

The ad for Finolex LEDs takes a creative spin, where the home turns into an unexpected destination for people from different professions who need optimal lighting. From makeup artists needing the perfect glow for their clients to detectives conducting interrogations under the glare of the LEDs, and even a surgeon temporarily using the house for an ‘operation room’ thanks to the lights' precision and brilliance. The LEDs’ energy efficient and long-lasting performance make the home a go-to spot for anyone in need of flawless lighting.

In the Smart Door Locks ad, the home’s security reaches a whole new level, with even a high-ranking general from Africa stopping by to store confidential documents, relying on the lock’s advanced features like Built in video camera, face recognition, fingerprint access, and remote unlocking. The man of the house proudly gives the general a tour, casually pointing out how other people in the community trust the house to store their valuable possessions. The smart locks bring a perfect blend of convenience and security, ensuring the home is not only safe but trusted by everyone.

This 360-degree campaign spans across multiple media channels, including TV, Digital, and Out-of-Home (OOH), to engage a wide audience and establish a strong brand presence. The TV commercials are live on General Entertainment Channels (GECs), News Channels, Regional Channels, and social media platforms like YouTube, Facebook, and Instagram, aiming to create resonance with viewers of all ages.

With this playful and engaging campaign, Finolex reinforces its philosophy of engineering products that are not only functional but also central to creating welcoming, communal spaces in modern homes. Through these ads, the company brings to life the idea that a Finolex-equipped home becomes a hub of connection, comfort, and community, where people naturally gather, making it the heart of the neighbourhood.